题拍拍 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 题拍拍's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 题拍拍.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 题拍拍
App Name : 题拍拍
Logo：
OS : Android
Network : 快手,今日头条,头条穿山甲
Developer : 北京学而思教育科技有限公司
Publisher : 今日头条,西瓜视频,糗事百科,百度,PPTV聚力视频,抖音短视频,天天快报-年度成长最快的个性阅读智能推荐资讯软件,奇迹暖暖攻略助手
Total creative ads during the time period : 10,000
Duration : 237
Popularity : 651,250
Check ASO Keywords of 题拍拍
2. 题拍拍’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 题拍拍 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 题拍拍 in the recent period. As of 2021-03-11, among the 题拍拍‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 90.57%, Playable Ads category's proportion is 0.0%, Image category's proportion is 9.43%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 题拍拍's the proportion of networks impressions are placed like this:
火山小视频's proportion is 62.94%,
今日头条's proportion is 16.09%,
快手's proportion is 11.31%,
西瓜视频's proportion is 6.85%,
头条穿山甲's proportion is 2.47%.
In the date of 2021-03-11, 题拍拍‘s network with the most ads is 快手 and its proportion is 43.4%.
3. Top 3 Ad Creative Analysis of 题拍拍
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 题拍拍. We can see some advertising trends.
Top 1 Ad Creative of 题拍拍
Ad Details ：
Headline ：题拍拍免费搜题！老师出的原创题型还能享受在线解答！
Text ：
Top 2 Ad Creative of 题拍拍
Ad Details ：
Headline ：别说你还不知道题拍拍！拍照秒搜题，还有清北名师免费答疑哦
Text ：
Top 3 Ad Creative of 题拍拍
Ad Details ：
Headline ：作业太难不会做？试试这个app，对着题目拍个照，高效率完成作业
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 101 | 99 | 90 |
| Popularity | 752 | 728 | 681 |
| Dimensions | 1280 x 720 | 720 x 1280 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | 西瓜视频 | 火山小视频 | 西瓜视频 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 题拍拍 in recent advertising is 西瓜视频, and the main creative type is Video.
In conclusion: The above is a free 题拍拍's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 题拍拍, you can click the app name below to view related reports, or you can find more info in ASOTools.