Wido Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Wido's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Wido.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Wido
App Name : Wido
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Orange Senegal
Publisher : Instagram,Tiny Bubbles,Gym Workout App,打工趣 - 最棒的兼職工作資訊平台,Facebook
Total creative ads during the time period : 194
Duration : 369
Popularity : 12,700
Check ASO Keywords of Wido
2. Wido’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Wido in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Wido in the recent period. As of 2021-05-27, among the Wido‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, Wido's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Audience Network's proportion is 33.33%,
Instagram's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-05-27, Wido‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Wido
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Wido. We can see some advertising trends.
Top 1 Ad Creative of Wido
Ad Details ：
Headline ：Moeurs saison 2 sur Wido
Text ：Entre trahison, crime et mensonges, la Brigade des Femmes n’en a pas fini avec les affaires de mœurs !
Regardez la saison 2 de Mœurs en exclusivité sur l’application WIDO à partir du 26 novembre !
Disponible à partir de 100 F
Téléchargez Wido sur http://onelink.to/vxv8rj
#Moeurs
Top 2 Ad Creative of Wido
Ad Details ：
Headline ：Moeurs saison 2 sur Wido
Text ：Entre trahison, crime et mensonges, la Brigade des Femmes n’en a pas fini avec les affaires de mœurs !
Regardez la saison 2 de Mœurs en exclusivité sur l’application WIDO à partir du 26 novembre !
Disponible à partir de 100 F
Téléchargez Wido sur http://onelink.to/vxv8rj
#Moeurs
Top 3 Ad Creative of Wido
Ad Details ：
Headline ：Vie de mec épsiode 1
Text ：Daty et sa poursuite de l’amour, un parcours tumultueux !
Suivez les rebondissements de votre série préférée sur Wido et sur la page Orange.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 43 | 43 | 31 |
| Popularity | 161 | 160 | 157 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 188 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 3 | 3 | 1 |
| Countries | France,Switzerland,Luxembourg,Central African,Belgium,Congo,Monaco | France,Switzerland,Luxembourg,Central African,Belgium,Congo,Monaco | Senegal |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for Wido in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Wido's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Wido, you can click the app name below to view related reports, or you can find more info in ASOTools.