WiFi伴侣 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the WiFi伴侣's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps WiFi伴侣.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of WiFi伴侣
App Name : WiFi伴侣
Logo：
OS : Android
Network : 头条穿山甲,今日头条,快手
Developer : 厦门众联世纪科技有限公司
Publisher : 今日头条,汉语词典,极速清理管家轻量版,康熙字典,东方头条,360手机助手,西瓜视频,抖音短视频,Mars Security
Total creative ads during the time period : 3,048
Duration : 344
Popularity : 155,762
Check ASO Keywords of WiFi伴侣
2. WiFi伴侣’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser WiFi伴侣 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of WiFi伴侣 in the recent period. As of 2021-03-11, among the WiFi伴侣‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 91.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 8.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, WiFi伴侣's the proportion of networks impressions are placed like this:
今日头条's proportion is 94.59%,
头条穿山甲's proportion is 5.41%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, WiFi伴侣‘s network with the most ads is 今日头条 and its proportion is 91.67%.
3. Top 3 Ad Creative Analysis of WiFi伴侣
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of WiFi伴侣. We can see some advertising trends.
Top 1 Ad Creative of WiFi伴侣
Ad Details ：
Headline ：不信你试试！1公里外的wifi也能轻松连接，不用密码，网速超快！
Text ：不信你试试！1公里外的wifi也能轻松连接，不用密码，网速超快！
Top 2 Ad Creative of WiFi伴侣
Ad Details ：
Headline ：太好了！不用密码，自动连接wifi，走到哪连到哪，太方便了
Text ：太好了！不用密码，自动连接wifi，走到哪连到哪，太方便了
Top 3 Ad Creative of WiFi伴侣
Ad Details ：
Headline ：打开这个开关，不用密码，自动连接免费WiFi ！
Text ：打开这个开关，不用密码，自动连接免费WiFi ！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 21 | 18 | 18 |
| Popularity | 109 | 98 | 96 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1280 x 720 |
| Creative Type | Image | Image | Image |
| Network | 头条穿山甲 | 头条穿山甲 | 头条穿山甲 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for WiFi伴侣 in recent advertising is 头条穿山甲, and the main creative type is Image.
In conclusion: The above is a free WiFi伴侣's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to WiFi伴侣, you can click the app name below to view related reports, or you can find more info in ASOTools.