Word Trip Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Word Trip’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Word Trip.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Word Trip
App Name : Word Trip
Logo：
OS : Android
Network : AppLovin,Facebook,Audience Network
Developer : PlaySimple Games
Publisher : Toy Pop Blast Cubes Crush,Ninja Rangers Legacy Fighting,Pop Cubes,Fortune in Vegas Jackpot Slots,Incredible Hero Pizza delivery,Fun Panda Run,Bigbang.io
Total creative ads during the time period : 15,472
Duration : 1,160
Popularity : 171,576
2. Word Trip’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Word Trip in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Word Trip in the recent period. As of 2020-09-07, among the Word Trip‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 32.31%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 67.69%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Word Trip’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 27.08%,
Audience Network’s proportion is 27.08%,
Instagram’s proportion is 21.78%,
Messenger’s proportion is 21.78%,
IronSource’s proportion is 2.28%.
In the date of 2020-09-07, Word Trip‘s network with the most ads is Facebook and its proportion is 24.62%.
3. Top 3 Ad Creative Analysis of Word Trip
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Word Trip. We can see some advertising trends.
Top 1 Ad Creative of Word Trip
Ad Details ：
Headline ：Classic game with a fun twist!
Text ：Word Trip - Word Count & word streak puzzle game, made for the best brains! Connect the letters to find and guess the hidden words and play through multiple word count puzzles A Classic word streak game, WordTrip is a first of its kind free word streak puzzle game where you travel through countries....
Top 2 Ad Creative of Word Trip
Ad Details ：
Headline ：Classic game with a fun twist!
Text ：Word Trip - Word Count & word streak puzzle game, made for the best brains! Connect the letters to find and guess the hidden words and play through multiple word count puzzles A Classic word streak game, WordTrip is a first of its kind free word streak puzzle game where you travel through countries....
Top 3 Ad Creative of Word Trip
Ad Details ：
Headline ：Classic game with a fun twist!
Text ：Word Trip - Word Count & word streak puzzle game, made for the best brains! Connect the letters to find and guess the hidden words and play through multiple word count puzzles A Classic word streak game, WordTrip is a first of its kind free word streak puzzle game where you travel through countries....
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 205 | 205 | 205 |
| Popularity | 998 | 998 | 998 |
| Dimensions | 2000 x 2000 | 2000 x 2000 | 1000 x 1000 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,United Kingdom,Canada,United States | Australia,United Kingdom,Canada,United States | Australia,United States,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Word Trip in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Word Trip’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Word Trip, you can click the app name below to view related reports.