Words With Friends 2 - Board Games & Word Puzzles Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Words With Friends 2 - Board Games & Word Puzzles's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Words With Friends 2 - Board Games & Word Puzzles.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Words With Friends 2 - Board Games & Word Puzzles
App Name : Words With Friends 2 - Board Games & Word Puzzles
Logo：
OS : Android
Network : Google Ads(Admob),Audience Network,Facebook
Developer : Zynga
Publisher : Instagram,UC Mini-Download Video Status & Movies,All Recipes Free - Food Recipes App,Treehouse Table,TalkU Free Calls +Free Texting +International Call,SHAREit - Transfer & Share
Total creative ads during the time period : 5,254
Duration : 1,246
Popularity : 915,662
Check ASO Keywords of Words With Friends 2 - Board Games & Word Puzzles
2. Words With Friends 2 - Board Games & Word Puzzles’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Words With Friends 2 - Board Games & Word Puzzles in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Words With Friends 2 - Board Games & Word Puzzles in the recent period. As of 2021-03-15, among the Words With Friends 2 - Board Games & Word Puzzles‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 55.56%, Playable Ads category's proportion is 0.0%, Image category's proportion is 38.89%, Carousel category's proportion is 5.56%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Words With Friends 2 - Board Games & Word Puzzles's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 99.98%,
Chartboost's proportion is 0.02%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Words With Friends 2 - Board Games & Word Puzzles‘s network with the most ads is Google Ads(Admob) and its proportion is 94.44%.
3. Top 3 Ad Creative Analysis of Words With Friends 2 - Board Games & Word Puzzles
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Words With Friends 2 - Board Games & Word Puzzles. We can see some advertising trends.
Top 1 Ad Creative of Words With Friends 2 - Board Games & Word Puzzles
Ad Details ：
Headline ：Play a word.
Text ：Try new puzzles.
Top 2 Ad Creative of Words With Friends 2 - Board Games & Word Puzzles
Ad Details ：
Headline ：Get pretty tile styles.
Text ：Outsmart your friends.
Top 3 Ad Creative of Words With Friends 2 - Board Games & Word Puzzles
Ad Details ：
Headline ：Formez vos mots préférés !
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 322 | 312 | 236 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1280 x 720 | 1280 x 720 | 224 x 400 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Audience Network |
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Canada,United States,Australia | Norway | Germany,United Kingdom,Australia,United States,Spain,France |
| Language | English | Norwegian | NA |
Through the above analysis, we can see that the most effective channel for Words With Friends 2 - Board Games & Word Puzzles in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Words With Friends 2 - Board Games & Word Puzzles's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Words With Friends 2 - Board Games & Word Puzzles, you can click the app name below to view related reports, or you can find more info in ASOTools.