Wordscapes Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Wordscapes's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Wordscapes.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Wordscapes
App Name : Wordscapes
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : PeopleFun
Publisher : Instagram,Facebook,Treehouse Table,SHAREit - Transfer & Share,Classic Words Puzzle - Wordscape Game:Word Connect,Wirz - Words don't come easy, Free Word Puzzle
Total creative ads during the time period : 3,738
Duration : 1,397
Popularity : 425,398
Check ASO Keywords of Wordscapes
2. Wordscapes’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Wordscapes in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Wordscapes in the recent period. As of 2021-03-15, among the Wordscapes‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 94.59%, Playable Ads category's proportion is 0.0%, Image category's proportion is 5.41%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Wordscapes's the proportion of networks impressions are placed like this:
Facebook's proportion is 38.07%,
Audience Network's proportion is 21.4%,
Instagram's proportion is 17.43%,
Messenger's proportion is 17.42%,
Google Ads(Admob)'s proportion is 5.68%.
In the date of 2021-03-15, Wordscapes‘s network with the most ads is Facebook and its proportion is 24.32%.
3. Top 3 Ad Creative Analysis of Wordscapes
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Wordscapes. We can see some advertising trends.
Top 1 Ad Creative of Wordscapes
Ad Details ：
Headline ：Get smart while you wait
Text ：Prove your skills.
Top 2 Ad Creative of Wordscapes
Ad Details ：
Headline ：Prove your skills.
Text ：Train your brain.
Top 3 Ad Creative of Wordscapes
Ad Details ：
Headline ：Escape with Wordscapes
Text ：Fun word challenges
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 265 | 311 | 184 |
| Popularity | 995 | 995 | 994 |
| Dimensions | 406 x 720 | 406 x 720 | 406 x 720 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 2 | 2 | 1 |
| Countries | Denmark | United States,United Kingdom,Australia,Canada | Germany,Austria,Liechtenstein |
| Language | NA | English | German |
Through the above analysis, we can see that the most effective channel for Wordscapes in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Wordscapes's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Wordscapes, you can click the app name below to view related reports, or you can find more info in ASOTools.