Wort.lu Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Wort.lu's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Wort.lu.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Wort.lu
App Name : Wort.lu
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Saint-Paul Luxembourg S.A.
Publisher : Facebook,Instagram
Total creative ads during the time period : 30
Duration : 594
Popularity : 4,150
Check ASO Keywords of Wort.lu
2. Wort.lu’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Wort.lu in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Wort.lu in the recent period. As of 2020-11-30, among the Wort.lu‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-11-30, Wort.lu's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-11-30, Wort.lu‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Wort.lu
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Wort.lu. We can see some advertising trends.
Top 1 Ad Creative of Wort.lu
Ad Details ：
Headline ：Deutsche Pkw-Maut verstößt gegen europäisches Recht
Text ：Schwere Schlappe für die deutsche Bundesregierung: Der Europäische Gerichtshof stoppt die geplante Pkw-Maut. Das Modell sei unvereinbar mit EU-Recht.
Top 2 Ad Creative of Wort.lu
Ad Details ：
Headline ：Schwere Zeiten
Text ：Im Leitartikel am Montag im Luxemburger Wort befasst Danielle Schumacher sich mit dem dringenden Handlungsbedarf angesichts der drohenden Wirtschaftskrise.
Top 3 Ad Creative of Wort.lu
Ad Details ：
Headline ：Chamber: Luxair sorgt für Disskussionen
Text ：Die schwierige wirtschaftliche Situation der nationalen Fluggesellschaft wegen der Corona-Pandemie und die Nominierung von Gilles Feith zum neuen Generaldirektor beschäftigen die Abgeordneten.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 476 | 156 | 36 |
| Popularity | 999 | 459 | 175 |
| Dimensions | 600 x 315 | 200 x 200 | 600 x 315 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 3 | 1 |
| Countries | Luxembourg | Luxembourg | Luxembourg |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for Wort.lu in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Wort.lu's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Wort.lu, you can click the app name below to view related reports, or you can find more info in ASOTools.