WPRI 12 News - Providence, RI Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the WPRI 12 News - Providence, RI's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps WPRI 12 News - Providence, RI.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of WPRI 12 News - Providence, RI
App Name : WPRI 12 News - Providence, RI
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Nexstar Digital (formerly LIN Media)
Publisher : Facebook,Instagram
Total creative ads during the time period : 155
Duration : 1,022
Popularity : 20,058
Check ASO Keywords of WPRI 12 News - Providence, RI
2. WPRI 12 News - Providence, RI’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser WPRI 12 News - Providence, RI in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of WPRI 12 News - Providence, RI in the recent period. As of 2021-04-05, among the WPRI 12 News - Providence, RI‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 40.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 60.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-05, WPRI 12 News - Providence, RI's the proportion of networks impressions are placed like this:
Messenger's proportion is 37.5%,
Facebook's proportion is 25.0%,
Instagram's proportion is 25.0%,
Audience Network's proportion is 12.5%,
's proportion is .
In the date of 2021-04-05, WPRI 12 News - Providence, RI‘s network with the most ads is Messenger and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of WPRI 12 News - Providence, RI
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of WPRI 12 News - Providence, RI. We can see some advertising trends.
Top 1 Ad Creative of WPRI 12 News - Providence, RI
Ad Details ：
Headline ：Providence is adding more speed cameras; Here's where they will be located
Text ：Providence is installing 15 more cameras. I am
all for safety in and around schools, I believe there are other ways we can get people to slow down around schools. I also want to know where this money is going, the answer is the general fund, that’s not a good enough answer. This hurts the people in our Ward! #newleadership #newideas #yourvoice
Top 2 Ad Creative of WPRI 12 News - Providence, RI
Ad Details ：
Headline ：Despite deadline, no plan yet to pay for South Coast Rail
Text ：Big Surprise...
(If they cant find $935 mil for Phase 1 where are they going to find the billions for Phase 2???
https://www.wpri.com/politics/despite-deadline-no-plan-yet-to-pay-for-south-coast-rail/1933220536
Top 3 Ad Creative of WPRI 12 News - Providence, RI
Ad Details ：
Headline ：Heavy fire erupts in Pawtucket
Text ：Incredibly, Pawtucket firemen and firewomen DO NOT have a contract!
Pawtucket firemen and firewomen HAVE NOT HAD A CONTRACT FOR OVER TWO YEARS.
THIS IS WHY OUR FIRST RESPONDERS NEED A CONTRACT!
The state fire marshal's comments to the media focusing almost only on the total loss of the building instead of on the cause of the fire or the potential for residents to inhale dangerous chemicals is bad.
This property is located right near the proposed train station and has a value that is undetermined. I think there ought to be a thorough investigation into the cause of the fire under the circumstances.
https://www.wpri.com/news/local-news/blackstone-valley/heavy-fire-erupts-in-pawtucket/1499475664
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 799 | 569 | 756 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1280 x 720 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for WPRI 12 News - Providence, RI in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free WPRI 12 News - Providence, RI's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to WPRI 12 News - Providence, RI, you can click the app name below to view related reports, or you can find more info in ASOTools.