Mid-day Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Mid-day's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Mid-day.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Mid-day
App Name : Mid-day
Logo：
OS : iOS
Network : Facebook,Google Ads(Admob),Audience Network
Developer : Sujay Joardar
Publisher : BeautyPlus - Best Selfie Cam & Easy Photo Editor,Instagram,Facebook,YouCam Nails - Manicure Salon for Custom Nail Art,Korean Food Recipes - 10k Recipes,Ant Smasher,打工趣 - 最棒的兼職工作資訊平台
Total creative ads during the time period : 708
Duration : 680
Popularity : 42,664
Check ASO Keywords of Mid-day
2. Mid-day’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Mid-day in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Mid-day in the recent period. As of 2021-02-23, among the Mid-day‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-23, Mid-day's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-02-23, Mid-day‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Mid-day
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Mid-day. We can see some advertising trends.
Top 1 Ad Creative of Mid-day
Ad Details ：
Headline ：Bollywood's interesting one rupee stories you may have not heard before
Text ：Hindi films may have become synonymous with the 100-crore club. But, there are stories pertaining to one rupee that remain legendary. Read on #BollywoodCelebs #MiddayEntertainment #BollywoodActors #BollywoodNews
Top 2 Ad Creative of Mid-day
Ad Details ：
Headline ：These first ever pictures of 23 star kids will make you go aww!
Text ：These first-ever pictures of 23 star kids will make you go aww! #BollywoodActors #BollywoodNews #MiddayBollywood #Entertainment
Top 3 Ad Creative of Mid-day
Ad Details ：
Headline ：Age is just a number! These 17 famous celebrities married older women
Text ：Love is blind, they say. It knows no boundaries and is ageless. As Shirish Kunder, who married Farah Khan, celebrates his birthday this week, we take a look at celebrities who married women older to them, proving that age is just a number!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 105 | 1 | 1 |
| Popularity | 701 | 375 | 321 |
| Dimensions | 680 x 479 | 650 x 540 | 670 x 838 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 4 | 1 | 1 |
| Countries | United Kingdom,Australia,United States,Canada | Australia,Canada,United Kingdom,United States | Canada,Australia,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Mid-day in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Mid-day's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Mid-day, you can click the app name below to view related reports, or you can find more info in ASOTools.