Mid-day Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Mid-day’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Mid-day.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Mid-day

App Name : Mid-day



OS : iOS

Network : Google Ads(Admob),Audience Network,Facebook

Developer : MMI Online Private Limited

Publisher : BeautyPlus - Easy Photo Editor Selfie Camera,YouCam Nails - Manicure Salon for Custom Nail Art,Korean Food Recipes - 10k Recipes,Ant Smasher by Best Cool Fun Games,Blue Light Filter,打工趣 - 最棒的兼職工作資訊平台,Garden Live Wallpaper HD,Alarm Clock Xtreme: Alarm, Stopwatch, Timer (Free)

Total creative ads during the time period : 536

Duration : 509

Popularity : 33,278

2. Mid-day’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Mid-day in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Mid-day in the recent period. As of 2020-09-05, among the Mid-day‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, Mid-day’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-05, Mid-day‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Mid-day

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Mid-day. We can see some advertising trends.

Top 1 Ad Creative of Mid-day

Ad Details :

Headline :Elections 2019: SoBo traders root for Milind Deora

Text :Jewellery merchants have expressed disappointment with the ruling government which might work in Deora s favour this election season

Top 2 Ad Creative of Mid-day

Ad Details :

Headline :Bollywood's interesting one rupee stories you may have not heard before

Text :Hindi films may have become synonymous with the 100-crore club. But, there are stories pertaining to one rupee that remain legendary. Read on #BollywoodCelebs #MiddayEntertainment #BollywoodActors #BollywoodNews

Top 3 Ad Creative of Mid-day

Ad Details :

Headline :These first ever pictures of 23 star kids will make you go aww!

Text :These first-ever pictures of 23 star kids will make you go aww! #BollywoodActors #BollywoodNews #MiddayBollywood #Entertainment

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 270 105 1
Popularity 999 701 375
Dimensions 670 x 440 680 x 479 650 x 540
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 4 1
Countries United Kingdom,Canada,United States,Australia United Kingdom,Australia,United States,Canada Australia,Canada,United Kingdom,United States
Language English English English

Through the above analysis, we can see that the most effective channel for Mid-day in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Mid-day’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Mid-day, you can click the app name below to view related reports.