Little Ones™ Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Little Ones™'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Little Ones™.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Little Ones™
App Name : Little Ones™
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : Little Ones™
Publisher : Instagram,Korean Food Recipes - 10k Recipes,TopBuzz: Notícias,Vídeos, GIFs,MySQL QueryDB Client,Abs workout 7 minutes,Facebook
Total creative ads during the time period : 43
Duration : 651
Popularity : 10,443
Check ASO Keywords of Little Ones™
2. Little Ones™’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Little Ones™ in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Little Ones™ in the recent period. As of 2021-03-15, among the Little Ones™‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Little Ones™'s the proportion of networks impressions are placed like this:
Facebook's proportion is 27.54%,
Audience Network's proportion is 25.04%,
Instagram's proportion is 23.71%,
Messenger's proportion is 23.71%,
's proportion is .
In the date of 2021-03-15, Little Ones™‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Little Ones™
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Little Ones™. We can see some advertising trends.
Top 1 Ad Creative of Little Ones™
Ad Details ：
Headline ：CASE STUDY: 3 months old, short naps, unsettled all evening
Text ：*!* CASE STUDY *!* CASE STUDY *!*
Meet baby Lucas, who was having short naps all day long, was very unsettled in the evening, but still sleeping well at night. His mum wanted better naps for him and to help his unsettled behaviour, however she was worried about losing the good night sleep (and rightly so!). We were able to adjust Lucas's naps and guide his mum through the sleep consolidation process in a matter of weeks :)
Top 2 Ad Creative of Little Ones™
Ad Details ：
Headline ：CASE STUDY: 3 months old, short naps, unsettled all evening
Text ：*!* CASE STUDY *!* CASE STUDY *!*
Meet baby Lucas, who was having short naps all day long, was very unsettled in the evening, but still sleeping well at night. His mum wanted better naps for him and to help his unsettled behaviour, however she was worried about losing the good night sleep (and rightly so!). We were able to adjust Lucas's naps and guide his mum through the sleep consolidation process in a matter of weeks :)
Top 3 Ad Creative of Little Ones™
Ad Details ：
Headline ：CASE STUDY: 3 months old, short naps, unsettled all evening
Text ：*!* CASE STUDY *!* CASE STUDY *!*
Meet baby Lucas, who was having short naps all day long, was very unsettled in the evening, but still sleeping well at night. His mum wanted better naps for him and to help his unsettled behaviour, however she was worried about losing the good night sleep (and rightly so!). We were able to adjust Lucas's naps and guide his mum through the sleep consolidation process in a matter of weeks :)
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 280 | 229 | 214 |
| Popularity | 982 | 979 | 969 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 3 | 2 | 2 |
| Countries | Belize,Vietnam,Guatemala,Palau,Libyan Arab Jm,Maldives,Macedonia,Kuwait,Yemen,New Zealand,Mexico,Svalbard and Jan Mayen Islands,Russia,Israel,Oman,Gambia,San Marino,Bahamas,American Samoa | United Arab Emirates,Nicaragua,Serbia and Montenegro,Bonaire, Sint Eustatius and Saba,Belize,Hong Kong,Sierra Leone,Venezuela,Malta,Maldives,Kiribati,Israel,Isle Of Man,Central African,United States,Norway,Ireland,Cambodia,Barbados | New Caledonia,Somalia,French Polynesia,Bahrian,Curaçao,Germany,Moldavia,China,United Arab Emirates,Greece,Botswana,Belarus,Azerbaijan,Puerto Rico,Greenland,Trinidad and Tobago,Malta,India,Zambia,Sint Maarten |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Little Ones™ in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Little Ones™'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Little Ones™, you can click the app name below to view related reports, or you can find more info in ASOTools.