XPay Life Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the XPay Life’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps XPay Life.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of XPay Life

App Name : XPay Life


XPay Life-SocialPeta

OS : Android

Network : Twitter,Facebook,Google Ads(Admob)

Developer : XIPHIAS

Publisher : 뽀로로 미로찾기 과학놀이 (Lite),My Talking Monkey,Ameba,MathTris,Українська абетка для дітей,Animal Puzzle Games for Kids,Sweet match mania,Ali Baba'nın Çiftliği Eğitici Çocuk Oyunları,แบบฝึกหัด ป.3

Total creative ads during the time period : 105

Duration : 143

Popularity : 6,275

2. XPay Life’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser XPay Life in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of XPay Life in the recent period. As of 2020-09-07, among the XPay Life‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 20.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 80.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, XPay Life’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 96.77%,

Google Ads(Admob)’s proportion is 3.23%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, XPay Life‘s network with the most ads is Facebook and its proportion is 80.0%.

3. Top 3 Ad Creative Analysis of XPay Life

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of XPay Life. We can see some advertising trends.

Top 1 Ad Creative of XPay Life

Ad Details :

Headline :Get Discount Upto ₹ 303

Text :Save Upto ₹ 303 #MadeInIndia

Top 2 Ad Creative of XPay Life

Ad Details :

Headline :XPay.Life-Instant Discount and Offers

Text :Install XPay.Life and pay all your utility bill @ Rs 0 convenience / internet fees from UPI .

Top 3 Ad Creative of XPay Life

Ad Details :

Headline :XPay.Life

Text :🇮🇳 HAPPY INDEPENDENCE DAY! Independence Day Offer Use Coupon Code ‘JAIHIND’ & Get Discount Upto ₹ 74. Enjoy 2% Extra Discount On All Bill Payments & Recharge. #XPayLife #MadeInIndia #IndependenceDay #IndependenceDayIndia2020

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 39 1 1
Popularity 120 94 67
Dimensions 512 x 250 720 x 721 1280 x 720
Creative Type Image Image Video
Network Google Ads(Admob) Facebook Twitter
Related Ads 7 1 1
Countries Portugal,Brazil,Angola India Canada,Australia,United Kingdom,United States
Language Portuguese English English

Through the above analysis, we can see that the most effective channel for XPay Life in recent advertising is Google Ads(Admob), and the main creative type is Image.

In conclusion: The above is a free XPay Life’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to XPay Life, you can click the app name below to view related reports.