XPay Life Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the XPay Life's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps XPay Life.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of XPay Life
App Name : XPay Life
Logo：
OS : iOS
Network : Twitter,Audience Network,Facebook
Developer : XIPHIAS SOFTWARE TECHNOLOGIES PRIVATE LIMITED
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,打工趣 - 最棒的兼職工作資訊平台,Montage Video Musique,POTO - Photo Collage Editor
Total creative ads during the time period : 98
Duration : 370
Popularity : 5,293
Check ASO Keywords of XPay Life
2. XPay Life’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser XPay Life in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of XPay Life in the recent period. As of 2021-04-22, among the XPay Life‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-22, XPay Life's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-04-22, XPay Life‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of XPay Life
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of XPay Life. We can see some advertising trends.
Top 1 Ad Creative of XPay Life
Ad Details ：
Headline ：XPay Life
Text ：Pay all your utility bills using XPay Life that offers a full spectrum of Utility Bill...
Top 2 Ad Creative of XPay Life
Ad Details ：
Headline ：Instant Discount and Offers
Text ：Stay Safe , Pay Safe , Avail exciting offers and instant discount upto Rs 200 on bill payment , Refer your friends and earn XPay Life Points .
Top 3 Ad Creative of XPay Life
Ad Details ：
Headline ：XPay Life
Text ：Download the Multi Utility Bill Payment App now and avail exciting offers and instant...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 28 | 18 | 11 |
| Popularity | 105 | 93 | 75 |
| Dimensions | 748 x 749 | 775 x 775 | 750 x 750 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 2 | 1 | 1 |
| Countries | Canada,United Kingdom,Australia,United States | India | Australia,Canada,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for XPay Life in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free XPay Life's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to XPay Life, you can click the app name below to view related reports, or you can find more info in ASOTools.