Yahoo! JAPAN Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Yahoo! JAPAN’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Yahoo! JAPAN.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Yahoo! JAPAN

App Name : Yahoo! JAPAN

Logo

Yahoo! JAPAN-SocialPeta

OS : iOS

Network : Audience Network,Facebook,Zucks

Developer : Yahoo Japan Corp.

Publisher : Video Editor with Music Star,Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,拼立得 - 美圖拼圖相機,FotoRus -Camera & Photo Editor,PhotoGrid - Pic Collage Maker,Un día más culto,MakeupPlus

Total creative ads during the time period : 1,645

Duration : 2,206

Popularity : 126,399

2. Yahoo! JAPAN’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Yahoo! JAPAN in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Yahoo! JAPAN in the recent period. As of 2020-09-07, among the Yahoo! JAPAN‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Yahoo! JAPAN’s the proportion of networks impressions are placed like this:

Gunosy(グノシー)’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Yahoo! JAPAN‘s network with the most ads is Gunosy(グノシー) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Yahoo! JAPAN

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Yahoo! JAPAN. We can see some advertising trends.

Top 1 Ad Creative of Yahoo! JAPAN

Ad Details :

Headline :【無料】天気もYahoo! JAPAN

Text :Connecting to the iTunes Store.

Top 2 Ad Creative of Yahoo! JAPAN

Ad Details :

Headline :もうインストールした?天気の情報はYahoo! JAPANアプリ

Text :\外出する前に雨雲レーダーをチェック!/リアルタイムで雨雲の動きを予測し、雨が降る時間と降水量をチェックできます。

Top 3 Ad Creative of Yahoo! JAPAN

Ad Details :

Headline :もうインストールした?今すぐ無料DL!Yahoo! JAPANアプリ

Text :Yahoo! JAPANアプリでは、天気・路線情報・メール・お買い物、全部チェックできる!今すぐダウンロード(無料)しよう!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 85 52 51
Popularity 660 317 316
Dimensions 600 x 600 1200 x 628 1200 x 628
Creative Type Image Image Image
Network Facebook SmartNews(スマートニュース) SmartNews(スマートニュース)
Related Ads 1 1 1
Countries Japan,Thailand,United States Japan Japan
Language English Japanese Japanese

Through the above analysis, we can see that the most effective channel for Yahoo! JAPAN in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Yahoo! JAPAN’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Yahoo! JAPAN, you can click the app name below to view related reports.