Yandex Go — taxi and delivery Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Yandex Go — taxi and delivery's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Yandex Go — taxi and delivery.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Yandex Go — taxi and delivery
App Name : Yandex Go — taxi and delivery
Logo：
OS : Android
Network : Facebook,Audience Network,AppLovin
Developer : Yandex Apps
Publisher : Instagram,Treehouse Table,UC Mini-Download Video Status & Movies,Text Free: WiFi Calling App ,USA Weather forecast,SHAREit - Transfer & Share,TalkU Free Calls +Free Texting +International Call,Talkray - Free Calls Texts,Ameba
Total creative ads during the time period : 2,899
Duration : 2,056
Popularity : 446,207
Check ASO Keywords of Yandex Go — taxi and delivery
2. Yandex Go — taxi and delivery’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Yandex Go — taxi and delivery in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Yandex Go — taxi and delivery in the recent period. As of 2021-03-15, among the Yandex Go — taxi and delivery‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 52.94%, Playable Ads category's proportion is 0.0%, Image category's proportion is 47.06%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Yandex Go — taxi and delivery's the proportion of networks impressions are placed like this:
Instagram's proportion is 44.04%,
Facebook's proportion is 43.99%,
Messenger's proportion is 11.87%,
Audience Network's proportion is 0.09%,
's proportion is .
In the date of 2021-03-15, Yandex Go — taxi and delivery‘s network with the most ads is Facebook and its proportion is 37.25%.
3. Top 3 Ad Creative Analysis of Yandex Go — taxi and delivery
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Yandex Go — taxi and delivery. We can see some advertising trends.
Top 1 Ad Creative of Yandex Go — taxi and delivery
Ad Details ：
Headline ：Заказать такси легко
Text ：
Top 2 Ad Creative of Yandex Go — taxi and delivery
Ad Details ：
Headline ：Заказать такси легко
Text ：
Top 3 Ad Creative of Yandex Go — taxi and delivery
Ad Details ：
Headline ：Comandă curse cu Yandex Go
Text ：Serviciu pentru viața la oraș. Prin aplicație poți comanda curse sau livrare.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 266 | 266 | 192 |
| Popularity | 999 | 999 | 994 |
| Dimensions | 400 x 400 | 400 x 400 | 1200 x 1200 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Ukraine,Tunisia,Kazakhstan,Poland,Russia,United States,Georgia,China,Belarus | Kazakhstan,Tunisia,Poland,Ukraine,Russia,Georgia,United States,Belarus,China | Moldavia |
| Language | Russian | Russian | NA |
Through the above analysis, we can see that the most effective channel for Yandex Go — taxi and delivery in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Yandex Go — taxi and delivery's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Yandex Go — taxi and delivery, you can click the app name below to view related reports, or you can find more info in ASOTools.