My LeasePlan Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the My LeasePlan's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps My LeasePlan.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of My LeasePlan
App Name : My LeasePlan
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : LeasePlan Digital
Publisher : Instagram,Facebook,الطب القديم,Mensagens Prontas,My British Coins,Math Fraction Practice
Total creative ads during the time period : 637
Duration : 419
Popularity : 144,226
Check ASO Keywords of My LeasePlan
2. My LeasePlan’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser My LeasePlan in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of My LeasePlan in the recent period. As of 2021-03-15, among the My LeasePlan‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 37.5%, Carousel category's proportion is 62.5%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, My LeasePlan's the proportion of networks impressions are placed like this:
Facebook's proportion is 69.14%,
Instagram's proportion is 12.86%,
Messenger's proportion is 12.86%,
Audience Network's proportion is 5.14%,
's proportion is .
In the date of 2021-03-15, My LeasePlan‘s network with the most ads is Facebook and its proportion is 37.5%.
3. Top 3 Ad Creative Analysis of My LeasePlan
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of My LeasePlan. We can see some advertising trends.
Top 1 Ad Creative of My LeasePlan
Ad Details ：
Headline ：Peugeot 3008 Hybrid4
Text ：Ny hybrid som firmabil! Oplev alle fordelene. Med eller uden udbetaling. Service inkluderet. Billig forsikring.
Top 2 Ad Creative of My LeasePlan
Ad Details ：
Headline ：Peugeot 508 Hybrid
Text ：Ny hybrid som firmabil! Oplev alle fordelene. Med eller uden udbetaling. Service inkluderet. Billig forsikring.
Top 3 Ad Creative of My LeasePlan
Ad Details ：
Headline ：Peugeot 3008 Hybrid
Text ：Ny hybrid som firmabil! Oplev alle fordelene. Med eller uden udbetaling. Service inkluderet. Billig forsikring.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 160 | 160 | 160 |
| Popularity | 966 | 966 | 966 |
| Dimensions | 338 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Denmark | Denmark | Denmark |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for My LeasePlan in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free My LeasePlan's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to My LeasePlan, you can click the app name below to view related reports, or you can find more info in ASOTools.