Yandex.Checkout Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Yandex.Checkout's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Yandex.Checkout.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Yandex.Checkout
App Name : Yandex.Checkout
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Yandex LLC
Publisher : Instagram,Avira Antivirus 2020 - Virus Cleaner & VPN,Emoticones de Amor,Fotor - Photo Editor&Collage,プロレス伝説クイズ,Times Tables Multiplication,Chandrakanta Santati,Speed Jumper Stickman Velocity,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free)
Total creative ads during the time period : 407
Duration : 385
Popularity : 29,826
Check ASO Keywords of Yandex.Checkout
2. Yandex.Checkout’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Yandex.Checkout in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Yandex.Checkout in the recent period. As of 2020-11-27, among the Yandex.Checkout‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 54.55%, Carousel category's proportion is 45.45%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-11-27, Yandex.Checkout's the proportion of networks impressions are placed like this:
Facebook's proportion is 77.27%,
Instagram's proportion is 22.73%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-11-27, Yandex.Checkout‘s network with the most ads is Facebook and its proportion is 72.73%.
3. Top 3 Ad Creative Analysis of Yandex.Checkout
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Yandex.Checkout. We can see some advertising trends.
Top 1 Ad Creative of Yandex.Checkout
Ad Details ：
Headline ：Касса
Text ：kassa.yandex.ru/
Top 2 Ad Creative of Yandex.Checkout
Ad Details ：
Headline ：Сервис выставления счетов от Яндекс.Кассы
Text ：
Top 3 Ad Creative of Yandex.Checkout
Ad Details ：
Headline ：Онлайн платежи – основа работы бизнеса в интернете
Text ：А Яндекс.Касса – это быстрые транзакции, удобные формы оплаты и комиссия от 2,8%. Оставьте заявку сейчас и выиграйте призы для вашего бизнеса.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 29 | 30 | 30 |
| Popularity | 148 | 144 | 135 |
| Dimensions | 300 x 60 | 400 x 400 | 720 x 720 |
| Creative Type | Image | Video | Image |
| Network | YouTube | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Israel,Germany,Poland,Czech,Algeria,Greece,Ukraine,Egypt,Italy,Romania,Belgium,Saudi Arabia | Russia | Russia |
| Language | Indonesian | Russian | Russian |
Through the above analysis, we can see that the most effective channel for Yandex.Checkout in recent advertising is YouTube, and the main creative type is Image.
In conclusion: The above is a free Yandex.Checkout's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Yandex.Checkout, you can click the app name below to view related reports, or you can find more info in ASOTools.