Yandex.Cloud Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Yandex.Cloud's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Yandex.Cloud.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Yandex.Cloud
App Name : Yandex.Cloud
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Yandex Apps
Publisher : Instagram,Facebook
Total creative ads during the time period : 316
Duration : 123
Popularity : 22,240
Check ASO Keywords of Yandex.Cloud
2. Yandex.Cloud’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Yandex.Cloud in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Yandex.Cloud in the recent period. As of 2021-03-15, among the Yandex.Cloud‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 10.71%, Playable Ads category's proportion is 0.0%, Image category's proportion is 89.29%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Yandex.Cloud's the proportion of networks impressions are placed like this:
Instagram's proportion is 30.46%,
Facebook's proportion is 30.24%,
Messenger's proportion is 29.84%,
Audience Network's proportion is 9.45%,
's proportion is .
In the date of 2021-03-15, Yandex.Cloud‘s network with the most ads is Facebook and its proportion is 30.36%.
3. Top 3 Ad Creative Analysis of Yandex.Cloud
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Yandex.Cloud. We can see some advertising trends.
Top 1 Ad Creative of Yandex.Cloud
Ad Details ：
Headline ：
Text ：«Цифровое образование» — это образовательная среда, на базе которой осенью 2020 года впервые прошёл этап Всероссийской олимпиады школьников в Московской области в онлайн-формате. 53% школьников Московской области 4-11 классов участвовали в олимпиадных соревнованиях. Облачная инфраструктура позволила подстроиться под нагрузку в дни олимпиады и отказаться от лишних мощностей после ее окончания.
Top 2 Ad Creative of Yandex.Cloud
Ad Details ：
Headline ：
Text ：«Цифровое образование» — это образовательная среда, на базе которой осенью 2020 года впервые прошёл этап Всероссийской олимпиады школьников в Московской области в онлайн-формате. 53% школьников Московской области 4-11 классов участвовали в олимпиадных соревнованиях. Облачная инфраструктура позволила подстроиться под нагрузку в дни олимпиады и отказаться от лишних мощностей после ее окончания.
Top 3 Ad Creative of Yandex.Cloud
Ad Details ：
Headline ：
Text ：«Цифровое образование» — это образовательная среда, на базе которой осенью 2020 года впервые прошёл этап Всероссийской олимпиады школьников в Московской области в онлайн-формате. 53% школьников Московской области 4-11 классов участвовали в олимпиадных соревнованиях. Облачная инфраструктура позволила подстроиться под нагрузку в дни олимпиады и отказаться от лишних мощностей после ее окончания.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 26 | 26 | 26 |
| Popularity | 128 | 128 | 128 |
| Dimensions | 426 x 426 | 426 x 240 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Messenger | Audience Network |
| Related Ads | 1 | 1 | 1 |
| Countries | Russia | Russia | Russia |
| Language | Russian | Russian | Russian |
Through the above analysis, we can see that the most effective channel for Yandex.Cloud in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Yandex.Cloud's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Yandex.Cloud, you can click the app name below to view related reports, or you can find more info in ASOTools.