Yandex.Maps – Transport, Navigation, City Guide Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Yandex.Maps – Transport, Navigation, City Guide's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Yandex.Maps – Transport, Navigation, City Guide.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Yandex.Maps – Transport, Navigation, City Guide
App Name : Yandex.Maps – Transport, Navigation, City Guide
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : Yandex Apps
Publisher : Instagram,Facebook,Street View Live, GPS Maps Navigation & Earth Maps,Fishing Points: GPS, Tides & Fishing Forecast,Navigation with voice free,Roulette! Take Me Places
Total creative ads during the time period : 1,134
Duration : 1,590
Popularity : 313,507
Check ASO Keywords of Yandex.Maps – Transport, Navigation, City Guide
2. Yandex.Maps – Transport, Navigation, City Guide’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Yandex.Maps – Transport, Navigation, City Guide in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Yandex.Maps – Transport, Navigation, City Guide in the recent period. As of 2021-02-27, among the Yandex.Maps – Transport, Navigation, City Guide‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 34.78%, Playable Ads category's proportion is 0.0%, Image category's proportion is 60.87%, Carousel category's proportion is 4.35%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-27, Yandex.Maps – Transport, Navigation, City Guide's the proportion of networks impressions are placed like this:
Facebook's proportion is 49.62%,
Instagram's proportion is 40.76%,
Messenger's proportion is 6.82%,
Audience Network's proportion is 2.79%,
's proportion is .
In the date of 2021-02-27, Yandex.Maps – Transport, Navigation, City Guide‘s network with the most ads is Facebook and its proportion is 44.93%.
3. Top 3 Ad Creative Analysis of Yandex.Maps – Transport, Navigation, City Guide
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Yandex.Maps – Transport, Navigation, City Guide. We can see some advertising trends.
Top 1 Ad Creative of Yandex.Maps – Transport, Navigation, City Guide
Ad Details ：
Headline ：Yandex.Maps and Transport
Text ：🚗💭 Приложение Яндекс.Карты сделает ваши поездки комфортнее и безопаснее
Top 2 Ad Creative of Yandex.Maps – Transport, Navigation, City Guide
Ad Details ：
Headline ：Yandex.Maps and Transport
Text ：🚗💭 Приложение Яндекс.Карты сделает ваши поездки комфортнее и безопаснее
Top 3 Ad Creative of Yandex.Maps – Transport, Navigation, City Guide
Ad Details ：
Headline ：Yandex.Maps and Transport
Text ：🚗💭 Приложение Яндекс.Карты сделает ваши поездки комфортнее и безопаснее
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 354 | 234 | 314 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1080 x 1920 | 1080 x 1920 | 1080 x 1920 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 1 | 1 |
| Countries | Russia,Poland | Poland,Russia | Poland,Russia |
| Language | Russian | Russian | Russian |
Through the above analysis, we can see that the most effective channel for Yandex.Maps – Transport, Navigation, City Guide in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Yandex.Maps – Transport, Navigation, City Guide's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Yandex.Maps – Transport, Navigation, City Guide, you can click the app name below to view related reports, or you can find more info in ASOTools.