今日头条极速版 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 今日头条极速版's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 今日头条极速版.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 今日头条极速版
App Name : 今日头条极速版
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,头条穿山甲,今日头条
Developer : 北京字节跳动科技有限公司
Publisher : 周公解梦,触宝电话,今日影视大全,糗事百科,WTV影视大全,皮皮搞笑,极速清理管家轻量版,Blue Light Filter – Screen Dimmer for Eye Care
Total creative ads during the time period : 10,000
Duration : 1,550
Popularity : 5,588,524
Check ASO Keywords of 今日头条极速版
2. 今日头条极速版’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 今日头条极速版 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 今日头条极速版 in the recent period. As of 2021-03-11, among the 今日头条极速版‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 13.51%, Playable Ads category's proportion is 0.0%, Image category's proportion is 86.49%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 今日头条极速版's the proportion of networks impressions are placed like this:
小米浏览器's proportion is 35.73%,
腾讯社交广告（广点通）'s proportion is 20.27%,
抖音短视频's proportion is 12.79%,
火山小视频's proportion is 7.22%,
头条穿山甲's proportion is 1.24%.
In the date of 2021-03-11, 今日头条极速版‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 32.43%.
3. Top 3 Ad Creative Analysis of 今日头条极速版
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 今日头条极速版. We can see some advertising trends.
Top 1 Ad Creative of 今日头条极速版
Ad Details ：
Headline ：今日头条极速版
Text ：担心手机中毒？快下载头条教你清理！
Top 2 Ad Creative of 今日头条极速版
Ad Details ：
Headline ：没想到原来你是这样的支付宝！支付宝薅羊毛攻略，麻烦接收一下！
Text ：
Top 3 Ad Creative of 今日头条极速版
Ad Details ：
Headline ：没想到原来你是这样的支付宝！支付宝薅羊毛攻略，麻烦接收一下！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 316 | 314 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1280 x 720 | 456 x 300 | 456 x 300 |
| Creative Type | Image | Image | Image |
| Network | 腾讯社交广告（广点通） | 西瓜视频 | |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 今日头条极速版 in recent advertising is 腾讯社交广告（广点通）, and the main creative type is Image.
In conclusion: The above is a free 今日头条极速版's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 今日头条极速版, you can click the app name below to view related reports, or you can find more info in ASOTools.