YMCA of Greater Houston Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the YMCA of Greater Houston's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps YMCA of Greater Houston.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of YMCA of Greater Houston
App Name : YMCA of Greater Houston
Logo：
OS : Android
Network : Facebook,Messenger,Instagram
Developer : EGYM Inc
Publisher : Instagram,Facebook
Total creative ads during the time period : 304
Duration : 218
Popularity : 23,728
Check ASO Keywords of YMCA of Greater Houston
2. YMCA of Greater Houston’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser YMCA of Greater Houston in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of YMCA of Greater Houston in the recent period. As of 2021-03-12, among the YMCA of Greater Houston‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, YMCA of Greater Houston's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.38%,
Instagram's proportion is 25.11%,
Audience Network's proportion is 24.85%,
Messenger's proportion is 24.67%,
's proportion is .
In the date of 2021-03-12, YMCA of Greater Houston‘s network with the most ads is Facebook and its proportion is 25.81%.
3. Top 3 Ad Creative Analysis of YMCA of Greater Houston
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of YMCA of Greater Houston. We can see some advertising trends.
Top 1 Ad Creative of YMCA of Greater Houston
Ad Details ：
Headline ：Join today and SAVE!
Text ：
Top 2 Ad Creative of YMCA of Greater Houston
Ad Details ：
Headline ：Join today and SAVE!
Text ：
Top 3 Ad Creative of YMCA of Greater Houston
Ad Details ：
Headline ：A YMCA membership is more powerful than ever before.
Text ：With a commitment to safety, affordable pricing, premium classes, and more, you’ll find what you’re looking for at the Y.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 28 | 28 | 23 |
| Popularity | 135 | 134 | 114 |
| Dimensions | 337 x 600 | 337 x 600 | 600 x 314 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United Kingdom,United States,Australia | Canada,United Kingdom,United States,Australia | United Kingdom,Canada,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for YMCA of Greater Houston in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free YMCA of Greater Houston's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to YMCA of Greater Houston, you can click the app name below to view related reports, or you can find more info in ASOTools.