ZAAP Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ZAAP's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ZAAP.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ZAAP
App Name : ZAAP
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Zenith Payments Pty Ltd
Publisher : Instagram,Racing in Car,Car Driving Simulator: SF,AppBox Pro,拳击迷 - 最大的拳击/搏击社群,Las Vegas Auto Clash Of Grand City Crime Simulator,公主美甲艺术沙龙 ：美甲游戏的女孩 ！把你的指甲护理
Total creative ads during the time period : 256
Duration : 551
Popularity : 57,019
Check ASO Keywords of ZAAP
2. ZAAP’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ZAAP in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ZAAP in the recent period. As of 2021-02-28, among the ZAAP‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 37.5%, Playable Ads category's proportion is 0.0%, Image category's proportion is 62.5%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-28, ZAAP's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.69%,
Audience Network's proportion is 25.67%,
Instagram's proportion is 24.32%,
Messenger's proportion is 24.32%,
's proportion is .
In the date of 2021-02-28, ZAAP‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of ZAAP
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ZAAP. We can see some advertising trends.
Top 1 Ad Creative of ZAAP
Ad Details ：
Headline ：FREE Mastercard Pocket Money Card
Text ：Take the stress out of giving your kids cash with ZAAP. A prepaid Mastercard card + wearable band – the future of pocket money featured in The Sydney Morning Herald.
🧘♀️ Have peace of mind knowing your kids will always have money in an emergency with instant transfers to their account.
🔞 Lessens the risk of anything being purchased that is not approved by parents. ZAAP cannot be used to buy alcohol, at adult sites, or gaming, and no ATM access.
🧒 It’s great for kids too! They will learn valuable lessons in handling money through the interactive ZAAP app, whilst growing financial independence and looking cool in the process!
SPECIAL OFFER 🎆 for a limited time only, you can get a FREE Mastercard from our range of beautifully designed cards. Tap ‘Get Offer’ Now!
Top 2 Ad Creative of ZAAP
Ad Details ：
Headline ：FREE Mastercard Pocket Money Card
Text ：The pocket money revolution is here!
Top 3 Ad Creative of ZAAP
Ad Details ：
Headline ：FREE Mastercard Pocket Money Card
Text ：Take the stress out of giving your kids cash with ZAAP. A prepaid Mastercard card + wearable band – the future of pocket money featured in The Sydney Morning Herald.
🧘♀️ Have peace of mind knowing your kids will always have money in an emergency with instant transfers to their account.
🔞 Lessens the risk of anything being purchased that is not approved by parents. ZAAP cannot be used to buy alcohol, at adult sites, or gaming, and no ATM access.
🧒 It’s great for kids too! They will learn valuable lessons in handling money through the interactive ZAAP app, whilst growing financial independence and looking cool in the process!
SPECIAL OFFER 🎆 for a limited time only, you can get a FREE Mastercard from our range of beautifully designed cards. Tap ‘Get Offer’ Now!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 270 | 270 | 228 |
| Popularity | 999 | 999 | 997 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia | Australia | Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for ZAAP in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free ZAAP's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ZAAP, you can click the app name below to view related reports, or you can find more info in ASOTools.