Ocado: supermarket shopping Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Ocado: supermarket shopping's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Ocado: supermarket shopping.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Ocado: supermarket shopping
App Name : Ocado: supermarket shopping
Logo：
OS : iOS
Network : Facebook,Google Ads(Admob),Instagram
Developer : Ocado Retail Ltd
Publisher : Instagram,Facebook,Hearts Gold.,薯条生产商-疯狂的法式炸薯条厨房烹饪比赛,Fotor - Photo Editor&Collage,Resep Cilok
Total creative ads during the time period : 687
Duration : 1,062
Popularity : 61,182
Check ASO Keywords of Ocado: supermarket shopping
2. Ocado: supermarket shopping’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Ocado: supermarket shopping in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Ocado: supermarket shopping in the recent period. As of 2021-03-15, among the Ocado: supermarket shopping‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 75.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 25.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Ocado: supermarket shopping's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.08%,
Audience Network's proportion is 33.08%,
Instagram's proportion is 33.08%,
Google Ads(Admob)'s proportion is 0.75%,
's proportion is .
In the date of 2021-03-15, Ocado: supermarket shopping‘s network with the most ads is Google Ads(Admob) and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Ocado: supermarket shopping
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Ocado: supermarket shopping. We can see some advertising trends.
Top 1 Ad Creative of Ocado: supermarket shopping
Ad Details ：
Headline ：Knaus Technology Cleaners
Text ：
Top 2 Ad Creative of Ocado: supermarket shopping
Ad Details ：
Headline ：Ocado
Text ：Read reviews, compare customer ratings, see screenshots, and learn more about Ocado: groceries made easy. Download Ocado: groceries made easy and enjoy it on your iPhone, iPad, and iPod touch.
Top 3 Ad Creative of Ocado: supermarket shopping
Ad Details ：
Headline ：Ocado
Text ：Read reviews, compare customer ratings, see screenshots, and learn more about Ocado: groceries made easy. Download Ocado: groceries made easy and enjoy it on your iPhone, iPad, and iPod touch.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 258 | 567 | 567 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1920 x 1080 | 600 x 313 | 600 x 313 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 2 | 2 |
| Countries | United Kingdom | China,United Kingdom,United States | United Kingdom,China,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Ocado: supermarket shopping in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Ocado: supermarket shopping's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Ocado: supermarket shopping, you can click the app name below to view related reports, or you can find more info in ASOTools.