ZAFUL - My Fashion Story Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ZAFUL - My Fashion Story's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ZAFUL - My Fashion Story.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ZAFUL - My Fashion Story
App Name : ZAFUL - My Fashion Story
Logo：
OS : iOS
Network : Audience Network,Facebook,Google Ads(Admob)
Developer : ZAFUL
Publisher : Fotor - Photo Editor&Collage,Instagram,GulogGratis,MakeupPlus - Virtual Makeup,OLX Classifieds,Cymera,PhotoGrid Video Collage maker,Montage Video Musique
Total creative ads during the time period : 10,000
Duration : 1,484
Popularity : 4,696,687
Check ASO Keywords of ZAFUL - My Fashion Story
2. ZAFUL - My Fashion Story’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ZAFUL - My Fashion Story in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ZAFUL - My Fashion Story in the recent period. As of 2021-03-15, among the ZAFUL - My Fashion Story‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 92.86%, Carousel category's proportion is 7.14%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, ZAFUL - My Fashion Story's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.49%,
Facebook's proportion is 25.18%,
Messenger's proportion is 24.82%,
Audience Network's proportion is 24.51%,
's proportion is .
In the date of 2021-03-15, ZAFUL - My Fashion Story‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of ZAFUL - My Fashion Story
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ZAFUL - My Fashion Story. We can see some advertising trends.
Top 1 Ad Creative of ZAFUL - My Fashion Story
Ad Details ：
Headline ：V Neck Ribbed Slim Single
Text ：40% OFF HOT 2020 V Neck Ribbed Slim Single Breasted Cardigan In BLUE ZAFUL Type: Cardigans Occasions: Daily,Going Out Style: Fashion Fit Type: Slim Length: Regular Collar: V-Collar Sleeves Length: Full Material: Cotton,Polyester Elasticity: Elastic Pattern Type: Solid Seasons: Autumn Weight: 0.
Top 2 Ad Creative of ZAFUL - My Fashion Story
Ad Details ：
Headline ：ZAFUL
Text ：#Freeshipping Summer Big Clearance 🔥🔥🔥 From $3.99 &【 2 For $20 ,3 For $30】 👉Click Here: http://fshion.me/HV91jD
Top 3 Ad Creative of ZAFUL - My Fashion Story
Ad Details ：
Headline ：V Neck Ribbed Slim Single
Text ：40% OFF HOT 2020 V Neck Ribbed Slim Single Breasted Cardigan In BLUE ZAFUL Type: Cardigans Occasions: Daily,Going Out Style: Fashion Fit Type: Slim Length: Regular Collar: V-Collar Sleeves Length: Full Material: Cotton,Polyester Elasticity: Elastic Pattern Type: Solid Seasons: Autumn Weight: 0.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 303 | 301 | 303 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 487 x 646 | 960 x 960 | 487 x 646 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 3 | 1 |
| Countries | Netherlands | United States,United Kingdom,Australia,Canada | Netherlands |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for ZAFUL - My Fashion Story in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free ZAFUL - My Fashion Story's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ZAFUL - My Fashion Story, you can click the app name below to view related reports, or you can find more info in ASOTools.