Zappos: Shop shoes & clothes Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Zappos: Shop shoes & clothes's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Zappos: Shop shoes & clothes.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Zappos: Shop shoes & clothes
App Name : Zappos: Shop shoes & clothes
Logo：
OS : iOS
Network : Facebook,Audience Network,Google Ads(Admob)
Developer : Zappos IP, Inc.
Publisher : Instagram,Fotor - Photo Editor&Collage,Facebook,GulogGratis,OLX Classifieds,Un día más culto,Montage Video Musique
Total creative ads during the time period : 1,612
Duration : 1,986
Popularity : 252,275
Check ASO Keywords of Zappos: Shop shoes & clothes
2. Zappos: Shop shoes & clothes’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Zappos: Shop shoes & clothes in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Zappos: Shop shoes & clothes in the recent period. As of 2021-03-15, among the Zappos: Shop shoes & clothes‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Zappos: Shop shoes & clothes's the proportion of networks impressions are placed like this:
Audience Network's proportion is 25.01%,
Instagram's proportion is 25.01%,
Facebook's proportion is 24.99%,
Messenger's proportion is 24.99%,
's proportion is .
In the date of 2021-03-15, Zappos: Shop shoes & clothes‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Zappos: Shop shoes & clothes
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Zappos: Shop shoes & clothes. We can see some advertising trends.
Top 1 Ad Creative of Zappos: Shop shoes & clothes
Ad Details ：
Headline ：Hush Puppies Burlesque Women's Slip on Shoes Dark Red Leather
Text ：Get FREE Expedited Shipping when you shop the Zappos App!
Top 2 Ad Creative of Zappos: Shop shoes & clothes
Ad Details ：
Headline ：Hush Puppies Burlesque Women's Slip on Shoes Dark Red Leather
Text ：Get FREE Expedited Shipping when you shop the Zappos App!
Top 3 Ad Creative of Zappos: Shop shoes & clothes
Ad Details ：
Headline ：Hush Puppies Burlesque Women's Slip on Shoes Dark Red Leather
Text ：Get FREE Expedited Shipping when you shop the Zappos App!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 157 | 157 | 157 |
| Popularity | 968 | 967 | 967 |
| Dimensions | 600 x 450 | 600 x 450 | 600 x 450 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Zappos: Shop shoes & clothes in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Zappos: Shop shoes & clothes's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Zappos: Shop shoes & clothes, you can click the app name below to view related reports, or you can find more info in ASOTools.