Ziina Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Ziina's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Ziina.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Ziina
App Name : Ziina
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Ziina, Inc
Publisher : Instagram,Facebook
Total creative ads during the time period : 69
Duration : 160
Popularity : 62,247
Check ASO Keywords of Ziina
2. Ziina’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Ziina in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Ziina in the recent period. As of 2021-03-16, among the Ziina‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Ziina's the proportion of networks impressions are placed like this:
Messenger's proportion is 25.03%,
Audience Network's proportion is 24.99%,
Facebook's proportion is 24.99%,
Instagram's proportion is 24.99%,
's proportion is .
In the date of 2021-03-16, Ziina‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Ziina
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Ziina. We can see some advertising trends.
Top 1 Ad Creative of Ziina
Ad Details ：
Headline ：Split Bills With Your Friends and Family Instantly.
Text ：Split the bill. Pay your roommate back for groceries. We made an app so you can send and receive money—with just a phone number.
Top 2 Ad Creative of Ziina
Ad Details ：
Headline ：Split Bills With Your Friends and Family Instantly.
Text ：Split bills with your friends and family easily and on-the-go with Ziina. Send money to anyone in the UAE with just a few clicks. Click the download button below and start transferring money for free.
Top 3 Ad Creative of Ziina
Ad Details ：
Headline ：Send Money to Friends and Family...Without The Fees.
Text ：Settle with your friends and family on the spot. Paying them back is as simple as sending a text message. Click on the button below and download the app for free.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 152 | 152 | 152 |
| Popularity | 972 | 972 | 972 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Arab Emirates | United Arab Emirates | United Arab Emirates |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Ziina in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Ziina's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Ziina, you can click the app name below to view related reports, or you can find more info in ASOTools.