ZDFheute - Nachrichten Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ZDFheute - Nachrichten's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ZDFheute - Nachrichten.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ZDFheute - Nachrichten
App Name : ZDFheute - Nachrichten
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : ZDF
Publisher : Mahjong Magic Journey 3 Free,点泡泡 - Tap Tap Bubble,Aprender Inglés: Audio Curso y Vocabulario Rápido,Word Pash,School Lunch Food Maker Salon - Kids Make Cooking Games!,Canasta - Card Game,Buraco Justificado Mano a Mano,Hit Arrows in Circle – Shot the darts on the circle in this crazy target hitting game,Collocation Dictionary
Total creative ads during the time period : 178
Duration : 195
Popularity : 23,645
Check ASO Keywords of ZDFheute - Nachrichten
2. ZDFheute - Nachrichten’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ZDFheute - Nachrichten in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ZDFheute - Nachrichten in the recent period. As of 2020-10-27, among the ZDFheute - Nachrichten‘s ad creative, the Html category's proportion is 50.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-10-27, ZDFheute - Nachrichten's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-10-27, ZDFheute - Nachrichten‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of ZDFheute - Nachrichten
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ZDFheute - Nachrichten. We can see some advertising trends.
Top 1 Ad Creative of ZDFheute - Nachrichten
Ad Details ：
Headline ：
Text ：Mehr sehen, besser verstehen. Immer auf dem neuesten Stand sein – mit der neuen ZDFheute-App.
Top 2 Ad Creative of ZDFheute - Nachrichten
Ad Details ：
Headline ：
Text ：Mehr sehen, besser verstehen. Immer auf dem neuesten Stand sein – mit der neuen ZDFheute-App.
Top 3 Ad Creative of ZDFheute - Nachrichten
Ad Details ：
Headline ：ZDFheute - Nachrichten
Text ：Das Beste aus der Situation machen. Und Immer aktuell informiert sein, mit der ZDFheute-App.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 188 | 187 | 12 |
| Popularity | 995 | 992 | 78 |
| Dimensions | 400 x 400 | 400 x 400 | 224 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Germany | Germany | Germany,Liechtenstein,Austria |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for ZDFheute - Nachrichten in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free ZDFheute - Nachrichten's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ZDFheute - Nachrichten, you can click the app name below to view related reports, or you can find more info in ASOTools.