ZEPETO Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ZEPETO's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ZEPETO.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ZEPETO
App Name : ZEPETO
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Naver Z Corporation
Publisher : Instagram,Facebook,Video Collage Maker,Lively Anime Live Wallpaper,666,Gymnastics Superstar - Spin your way to gold!
Total creative ads during the time period : 882
Duration : 534
Popularity : 111,973
Check ASO Keywords of ZEPETO
2. ZEPETO’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ZEPETO in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ZEPETO in the recent period. As of 2021-03-15, among the ZEPETO‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, ZEPETO's the proportion of networks impressions are placed like this:
Messenger's proportion is 97.53%,
Google Ads(Admob)'s proportion is 2.47%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, ZEPETO‘s network with the most ads is Google Ads(Admob) and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of ZEPETO
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ZEPETO. We can see some advertising trends.
Top 1 Ad Creative of ZEPETO
Ad Details ：
Headline ：
Text ：Now you can wear #BLACKPINK’s Hanbok outfits on ZEPETO!🖤💕 Upload your BLACKPINK look on Twitter! All of you will get BLINK T-shirt items and randomly selected 15 participants will get SIGNED CD! To join, please include #ZEPETO_HYLT & your ZEPETO code! #HYLT @ygofficialblink https://t.co/Vp2jXTfErb
Top 2 Ad Creative of ZEPETO
Ad Details ：
Headline ：
Text ：BLACKPINK in ZEPETO Area! 🖤💕 The first collection, Kill This Love, is now out !!! Get the look now while waiting for the new single! ✨ #ZEPETO #BLACKPINK https://t.co/XRZMfU83tK
Top 3 Ad Creative of ZEPETO
Ad Details ：
Headline ：ZEPETO
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 29 | 222 |
| Popularity | 999 | 999 | 998 |
| Dimensions | 720 x 720 | 1080 x 1080 | 400 x 224 |
| Creative Type | Video | Image | Video |
| Network | Audience Network | ||
| Related Ads | 2 | 2 | 1 |
| Countries | United States,Canada,Australia,United Kingdom | Canada,United Kingdom,United States,Australia | Philippines,India,Korea |
| Language | English | English | Polish |
Through the above analysis, we can see that the most effective channel for ZEPETO in recent advertising is Twitter, and the main creative type is Video.
In conclusion: The above is a free ZEPETO's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ZEPETO, you can click the app name below to view related reports, or you can find more info in ASOTools.