ZEPETO Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the ZEPETO’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ZEPETO.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of ZEPETO

App Name : ZEPETO



OS : Android

Network : Google Ads(Admob),Facebook,Audience Network

Developer : SNOW Corporation

Publisher : Video Collage Maker,ADIVINA LA CARICATURA DEL YOUTUBER,Scan ingredients : Cosmetics Scanner beta,666,Korean Food Recipes - 10k Recipes,Unblock Car Parking Puzzle : Traffic Unblock,Surprise Dinosaur Eggs 2016

Total creative ads during the time period : 395

Duration : 345

Popularity : 48,999

2. ZEPETO’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser ZEPETO in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of ZEPETO in the recent period. As of 2020-09-07, among the ZEPETO‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, ZEPETO’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, ZEPETO‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of ZEPETO

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ZEPETO. We can see some advertising trends.

Top 1 Ad Creative of ZEPETO

Ad Details :

Headline :

Text :BLACKPINK in ZEPETO Area! 🖤💕 The first collection, Kill This Love, is now out !!! Get the look now while waiting for the new single! ✨ #ZEPETO #BLACKPINK https://t.co/XRZMfU83tK

Top 2 Ad Creative of ZEPETO

Ad Details :

Headline :

Text :Now you can wear #BLACKPINK’s Hanbok outfits on ZEPETO!🖤💕 Upload your BLACKPINK look on Twitter! All of you will get BLINK T-shirt items and randomly selected 15 participants will get SIGNED CD! To join, please include #ZEPETO_HYLT & your ZEPETO code! #HYLT @ygofficialblink https://t.co/Vp2jXTfErb

Top 3 Ad Creative of ZEPETO

Ad Details :

Headline :ZEPETO

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 29 1 111
Popularity 999 999 869
Dimensions 1080 x 1080 720 x 720 320 x 400
Creative Type Image Video Video
Network Twitter Twitter Facebook
Related Ads 2 2 1
Countries Canada,United Kingdom,United States,Australia United States,Canada,Australia,United Kingdom Philippines,Saudi Arabia,Thailand,Korea,India,Indonesia,Brazil
Language English English Polish

Through the above analysis, we can see that the most effective channel for ZEPETO in recent advertising is Twitter, and the main creative type is Image.

In conclusion: The above is a free ZEPETO’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to ZEPETO, you can click the app name below to view related reports.