Zico- Fun Video chat Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Zico- Fun Video chat’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Zico- Fun Video chat.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Zico- Fun Video chat
App Name : Zico- Fun Video chat
Logo：
OS : iOS
Network : Instagram,Messenger,Audience Network
Developer : chunyan wang
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Total creative ads during the time period : 2,141
Duration : 68
Popularity : 119,483
2. Zico- Fun Video chat’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Zico- Fun Video chat in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Zico- Fun Video chat in the recent period. As of 2020-09-06, among the Zico- Fun Video chat‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Zico- Fun Video chat’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 23.6%,
Audience Network’s proportion is 23.6%,
Instagram’s proportion is 22.7%,
Messenger’s proportion is 22.7%,
Google Ads(Admob)’s proportion is 7.39%.
In the date of 2020-09-06, Zico- Fun Video chat‘s network with the most ads is Facebook and its proportion is 24.24%.
3. Top 3 Ad Creative Analysis of Zico- Fun Video chat
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Zico- Fun Video chat. We can see some advertising trends.
Top 1 Ad Creative of Zico- Fun Video chat
Ad Details ：
Headline ：Zico
Text ：Fun Video chat
Top 2 Ad Creative of Zico- Fun Video chat
Ad Details ：
Headline ：Zico
Text ：
Top 3 Ad Creative of Zico- Fun Video chat
Ad Details ：
Headline ：
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 8 | 1 | 0 |
| Popularity | 66 | 51 | |
| Dimensions | 288 x 512 | 720 x 1280 | |
| Creative Type | Image | Video | |
| Network | Google Ads(Admob) | ||
| Related Ads | 1 | 1 | 0 |
| Countries | Cuba,Argentina,Spain,Venezuela,Panama,Chile,Peru,Mexico,Paraguay,Colombia | Egypt | |
| Language | Spanish | Italian |
Through the above analysis, we can see that the most effective channel for Zico- Fun Video chat in recent advertising is Google Ads(Admob), and the main creative type is Image.
In conclusion: The above is a free Zico- Fun Video chat’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Zico- Fun Video chat, you can click the app name below to view related reports.