Mergical Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Mergical's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Mergical.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Mergical
App Name : Mergical
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : REIN TECHNOLOGY LIMITED
Publisher : Instagram,Facebook,Drift Mania Championship,点点细胞大作战中文版,Video Saver Pro & Mp4 Player for DropBox, Google Drive and OneDrive,Kill Small Monster
Total creative ads during the time period : 10,000
Duration : 470
Popularity : 1,281,757
Check ASO Keywords of Mergical
2. Mergical’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Mergical in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Mergical in the recent period. As of 2021-03-15, among the Mergical‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 86.37%, Playable Ads category's proportion is 0.0%, Image category's proportion is 13.11%, Carousel category's proportion is 0.52%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Mergical's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.57%,
Instagram's proportion is 25.75%,
Audience Network's proportion is 25.63%,
Messenger's proportion is 22.05%,
's proportion is .
In the date of 2021-03-15, Mergical‘s network with the most ads is Facebook and its proportion is 25.16%.
3. Top 3 Ad Creative Analysis of Mergical
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Mergical. We can see some advertising trends.
Top 1 Ad Creative of Mergical
Ad Details ：
Headline ：
Text ：The most Fun Game of 2020！
Top 2 Ad Creative of Mergical
Ad Details ：
Headline ：Mergical
Text ：Install here:https://91.onelink.me/Vy3v/c22f8f27
Top 3 Ad Creative of Mergical
Ad Details ：
Headline ：The Best Game of 2020!!!⭐️⭐️⭐️⭐️⭐️
Text ：Ahhh... I like this game so much. Both my sister and mother like to play it. My mother plays the best! 😆😆😆
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 199 | 145 | 165 |
| Popularity | 999 | 999 | 981 |
| Dimensions | 320 x 400 | 320 x 400 | 1200 x 628 |
| Creative Type | Video | Video | Image |
| Network | Messenger | ||
| Related Ads | 37 | 34 | 1 |
| Countries | Australia,United States,United Kingdom,Canada,Hong Kong,French Guiana,Italy,Sao Tome and Principe,New Zealand,Singapore,Oman,Norway,Saudi Arabia,Ukraine,Taiwan,Nigeria,France,Azerbaijan,India,Spain | Turkey,Portugal,Qatar,Germany,Ukraine,Mexico,Netherlands,Canada,United Kingdom,Kuwait,Sao Tome and Principe,Egypt,Argentina,Taiwan,United Arab Emirates,Hong Kong,Russia,United States,Korea,Thailand | Germany,Thailand,Italy,Japan,Malaysia,Spain,France,Korea,Singapore,Australia,New Zealand |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Mergical in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Mergical's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Mergical, you can click the app name below to view related reports, or you can find more info in ASOTools.