Mergical Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Mergical’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Mergical.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Mergical

App Name : Mergical



OS : Android

Network : Facebook,Audience Network,Instagram

Developer : Betta Games

Publisher : UC Mini- Best Tube Mate Fast Video Downloader,ArtistA Cartoon Sketch Cam,All Recipes Free,BeautyPlus - Easy Photo Editor Selfie Camera,Treehouse Table,Bible,Sweet Selfie Camera:Beauty cam,photoselfie editor

Total creative ads during the time period : 3,119

Duration : 376

Popularity : 208,874

2. Mergical’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Mergical in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Mergical in the recent period. As of 2020-09-07, among the Mergical‘s ad creative, the Html category’s proportion is 15.38%, Video category’s proportion is 46.15%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 7.69%, Carousel category’s proportion is 30.77%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Mergical’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 92.51%,

Facebook’s proportion is 3.93%,

Audience Network’s proportion is 1.19%,

Instagram’s proportion is 1.19%,

Messenger’s proportion is 1.19%.

In the date of 2020-09-07, Mergical‘s network with the most ads is Google Ads(Admob) and its proportion is 53.85%.

3. Top 3 Ad Creative Analysis of Mergical

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Mergical. We can see some advertising trends.

Top 1 Ad Creative of Mergical

Ad Details :

Headline :Play Mergical Now!

Text :

Top 2 Ad Creative of Mergical

Ad Details :

Headline :Play Mergical Now!

Text :

Top 3 Ad Creative of Mergical

Ad Details :

Headline :Play Mergical Now!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 154 76 67
Popularity 622 583 471
Dimensions 400 x 224 400 x 224 400 x 400
Creative Type Video Video Video
Network Facebook Facebook Facebook
Related Ads 3 1 1
Countries United Kingdom,Canada,Australia,United States Canada,Australia,United States,United Kingdom Canada,United States,Australia,United Kingdom
Language English English English

Through the above analysis, we can see that the most effective channel for Mergical in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Mergical’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Mergical, you can click the app name below to view related reports.