JUMIA Online Shopping Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the JUMIA Online Shopping's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps JUMIA Online Shopping.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of JUMIA Online Shopping
App Name : JUMIA Online Shopping
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : JUMIA
Publisher : Korean Food Recipes - 10k Recipes,BeautyPlus - Best Selfie Cam & Easy Photo Editor,YouCam Nails - Manicure Salon for Custom Nail Art,Treehouse Table,AirBrush: Easy Photo Editor,Photo Editor & Pic Collage - Sweet Selfie Camera,Light Bible: Daily Verses, Prayer, Audio Bible,USA Weather forecast,Vegan Recipes - Free Vegan Food Cookbook
Total creative ads during the time period : 10,000
Duration : 2,162
Popularity : 90,456,019
Check ASO Keywords of JUMIA Online Shopping
2. JUMIA Online Shopping’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser JUMIA Online Shopping in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of JUMIA Online Shopping in the recent period. As of 2021-03-15, among the JUMIA Online Shopping‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 1.1%, Playable Ads category's proportion is 0.0%, Image category's proportion is 98.03%, Carousel category's proportion is 0.88%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, JUMIA Online Shopping's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.96%,
Facebook's proportion is 24.91%,
Messenger's proportion is 24.61%,
Audience Network's proportion is 24.52%,
's proportion is .
In the date of 2021-03-15, JUMIA Online Shopping‘s network with the most ads is Instagram and its proportion is 26.1%.
3. Top 3 Ad Creative Analysis of JUMIA Online Shopping
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of JUMIA Online Shopping. We can see some advertising trends.
Top 1 Ad Creative of JUMIA Online Shopping
Ad Details ：
Headline ：Découvrez nos offres du Jour
Text ：Découvrez nos offres du jour et profitez des prix exceptionnels ✅ Paiement Cash à la livraison ✅ Retour gratuit sous 7 jours
Top 2 Ad Creative of JUMIA Online Shopping
Ad Details ：
Headline ：Une sélection de plus que 2000 produits avec des remises jusqu'à -95%
Text ：Une sélection de plus que 2000 produits avec des remises jusqu'à -95% % مجموعة مختارة لأكثر من 2000 منتج مع تخفيضات تصل إلى -95 استفيدوا الآن
Top 3 Ad Creative of JUMIA Online Shopping
Ad Details ：
Headline ：Shopping at your comfort
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 77 | 67 | 285 |
| Popularity | 1,000 | 1,000 | 999 |
| Dimensions | 1200 x 1200 | 1200 x 1200 | 1560 x 708 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 32 | 41 | 1 |
| Countries | Congo,Belgium,Monaco,France,Central African,Switzerland,Luxembourg | Algeria | Australia,Canada,United States,United Kingdom |
| Language | French | French | English |
Through the above analysis, we can see that the most effective channel for JUMIA Online Shopping in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free JUMIA Online Shopping's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to JUMIA Online Shopping, you can click the app name below to view related reports, or you can find more info in ASOTools.