Lords Mobile: Kingdom Wars Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lords Mobile: Kingdom Wars's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lords Mobile: Kingdom Wars.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lords Mobile: Kingdom Wars
App Name : Lords Mobile: Kingdom Wars
Logo：
OS : Android
Network : Facebook,UnityAds,Google Ads(Admob)
Developer : IGG.COM
Publisher : Instagram,Facebook,Bus Rush 2,Piano Games Mini: Music Instrument & Rhythm,Venom Angry Crashy Rush Online,Monster High™ Beauty Shop: Fangtastic Fashion Game
Total creative ads during the time period : 10,000
Duration : 1,840
Popularity : 2,647,093
Check ASO Keywords of Lords Mobile: Kingdom Wars
2. Lords Mobile: Kingdom Wars’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lords Mobile: Kingdom Wars in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lords Mobile: Kingdom Wars in the recent period. As of 2021-03-15, among the Lords Mobile: Kingdom Wars‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Lords Mobile: Kingdom Wars's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.73%,
Audience Network's proportion is 25.47%,
Messenger's proportion is 23.34%,
Instagram's proportion is 22.78%,
Google Ads(Admob)'s proportion is 0.92%.
In the date of 2021-03-15, Lords Mobile: Kingdom Wars‘s network with the most ads is Facebook and its proportion is 22.98%.
3. Top 3 Ad Creative Analysis of Lords Mobile: Kingdom Wars
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lords Mobile: Kingdom Wars. We can see some advertising trends.
Top 1 Ad Creative of Lords Mobile: Kingdom Wars
Ad Details ：
Headline ：Level up, Lords!
Text ：Collect the power of the universe, You now are a super hero!
Top 2 Ad Creative of Lords Mobile: Kingdom Wars
Ad Details ：
Headline ：Lords Mobile
Text ：Blow your enemies away!
Top 3 Ad Creative of Lords Mobile: Kingdom Wars
Ad Details ：
Headline ：ロードモバイル【本格リアルタイムストラテジーMMORPG】
Text ：リアルタイムストラテジーMMORPG ロードモバイルの公式アカウントです。最新イベントやキャンペーン情報をロード様に発信いたします！#ロードモバイル iOS版のDLは→https://t.co/Oa752GIUQI / Android版のDLは→https://t.co/iTdmjxeR7B
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 686 | 30 | 403 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1080 x 1080 | 1280 x 720 | |
| Creative Type | Image | Video | Video |
| Network | |||
| Related Ads | 3 | 13 | 1 |
| Countries | United States,United Kingdom,Australia,Canada,Malaysia | Slovak | Japan |
| Language | English | English | Japanese |
Through the above analysis, we can see that the most effective channel for Lords Mobile: Kingdom Wars in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Lords Mobile: Kingdom Wars's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lords Mobile: Kingdom Wars, you can click the app name below to view related reports, or you can find more info in ASOTools.