Zillow: Find Houses for Sale & Apartments for Rent Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Zillow: Find Houses for Sale & Apartments for Rent's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Zillow: Find Houses for Sale & Apartments for Rent.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Zillow: Find Houses for Sale & Apartments for Rent
App Name : Zillow: Find Houses for Sale & Apartments for Rent
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Zillow
Publisher : Instagram,Facebook,Universal Email App,Treehouse Table,Toolwiz Photos - Pro Editor,SHAREit - Transfer & Share,TalkU Free Calls +Free Texting +International Call,Tandem Language Exchange: Speak & learn languages
Total creative ads during the time period : 1,153
Duration : 2,551
Popularity : 84,977
Check ASO Keywords of Zillow: Find Houses for Sale & Apartments for Rent
2. Zillow: Find Houses for Sale & Apartments for Rent’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Zillow: Find Houses for Sale & Apartments for Rent in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Zillow: Find Houses for Sale & Apartments for Rent in the recent period. As of 2021-05-28, among the Zillow: Find Houses for Sale & Apartments for Rent‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 33.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 33.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, Zillow: Find Houses for Sale & Apartments for Rent's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-28, Zillow: Find Houses for Sale & Apartments for Rent‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Zillow: Find Houses for Sale & Apartments for Rent
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Zillow: Find Houses for Sale & Apartments for Rent. We can see some advertising trends.
Top 1 Ad Creative of Zillow: Find Houses for Sale & Apartments for Rent
Ad Details ：
Headline ：Reimagine the Way Home With the Zillow App
Text ：Don’t miss out on your perfect home.
Top 2 Ad Creative of Zillow: Find Houses for Sale & Apartments for Rent
Ad Details ：
Headline ：Zillow: Find Houses for Sale & Apartments for Rent
Text ：Don’t miss out on your perfect home.
Top 3 Ad Creative of Zillow: Find Houses for Sale & Apartments for Rent
Ad Details ：
Headline ：Zillow: Find Houses for Sale & Apartments for Rent
Text ：Search millions of new beginnings on the Zillow app.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 300 | 251 | 214 |
| Popularity | 951 | 833 | 721 |
| Dimensions | 2048 x 1152 | 796 x 415 | 796 x 415 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 3 | 3 | 3 |
| Countries | Australia,United Kingdom,United States,Canada | United Kingdom,Australia,United States,Canada | United States,Australia,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Zillow: Find Houses for Sale & Apartments for Rent in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Zillow: Find Houses for Sale & Apartments for Rent's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Zillow: Find Houses for Sale & Apartments for Rent, you can click the app name below to view related reports, or you can find more info in ASOTools.