Zillow Real Estate & Rentals Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Zillow Real Estate & Rentals's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Zillow Real Estate & Rentals.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Zillow Real Estate & Rentals
App Name : Zillow Real Estate & Rentals
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : Zillow.com
Publisher : Instagram,Fotor - Photo Editor&Collage,GulogGratis,appsGratis,开箱模拟器 for 皇室战争,Facebook,Montage Video Musique
Total creative ads during the time period : 915
Duration : 2,474
Popularity : 71,322
Check ASO Keywords of Zillow Real Estate & Rentals
2. Zillow Real Estate & Rentals’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Zillow Real Estate & Rentals in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Zillow Real Estate & Rentals in the recent period. As of 2021-03-12, among the Zillow Real Estate & Rentals‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, Zillow Real Estate & Rentals's the proportion of networks impressions are placed like this:
Messenger's proportion is 65.09%,
Facebook's proportion is 34.91%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-12, Zillow Real Estate & Rentals‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Zillow Real Estate & Rentals
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Zillow Real Estate & Rentals. We can see some advertising trends.
Top 1 Ad Creative of Zillow Real Estate & Rentals
Ad Details ：
Headline ：Find Your Way Home
Text ：It’s where “working in the yard” actually means building sand castles with the kids.
Top 2 Ad Creative of Zillow Real Estate & Rentals
Ad Details ：
Headline ：Zillow Real Estate & Rentals
Text ：Search millions of new beginnings on the Zillow app.
Top 3 Ad Creative of Zillow Real Estate & Rentals
Ad Details ：
Headline ：Move Forward with the Zillow App
Text ：When you’re ready for a change, we’re ready to help.
Basic Info of Top 3 Ad Creative
|Dimensions||796 x 417||796 x 415||426 x 240|
|Network||Audience Network||Audience Network|
|Countries||United States,Australia,United Kingdom,Canada||United Kingdom,Australia,Canada,United States||United Kingdom,United States,Canada,Australia|
Through the above analysis, we can see that the most effective channel for Zillow Real Estate & Rentals in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Zillow Real Estate & Rentals's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Zillow Real Estate & Rentals, you can click the app name below to view related reports, or you can find more info in ASOTools.