Zomato - Food & Restaurants Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Zomato - Food & Restaurants’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Zomato - Food & Restaurants.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Zomato - Food & Restaurants
App Name : Zomato - Food & Restaurants
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Zomato Media Pvt. Ltd.
Publisher : Fotor - Photo Editor & Collage,VoiceTube 看影片學英語,PhotoGrid - Pic Collage Maker,MakeupPlus,Tap Tap Music-Pop Songs,MySQL QueryDB Client,OLX Clasificados,开箱模拟器 for 皇室战争
Total creative ads during the time period : 1,052
Duration : 2,129
Popularity : 56,023
2. Zomato - Food & Restaurants’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Zomato - Food & Restaurants in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Zomato - Food & Restaurants in the recent period. As of 2020-09-07, among the Zomato - Food & Restaurants‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 66.67%, Carousel category’s proportion is 33.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Zomato - Food & Restaurants’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 80.24%,
Audience Network’s proportion is 19.76%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, Zomato - Food & Restaurants‘s network with the most ads is Facebook and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of Zomato - Food & Restaurants
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Zomato - Food & Restaurants. We can see some advertising trends.
Top 1 Ad Creative of Zomato - Food & Restaurants
Ad Details ：
Headline ：Get 30%OFF on Zomato
Text ：
Top 2 Ad Creative of Zomato - Food & Restaurants
Ad Details ：
Headline ：Get 30%OFF on Zomato
Text ：
Top 3 Ad Creative of Zomato - Food & Restaurants
Ad Details ：
Headline ：Hunger Pangs Answered
Text ：Zomato lets you search for and discover restaurants to eat out at or order in from. Browse through restaurant menus, photos, user reviews and ratings to decide where you want to eat, and use the map feature to guide you there. If you are in India, UAE, or Lebanon, you can also order food online f...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 181 | 181 | 89 |
| Popularity | 987 | 986 | 411 |
| Dimensions | 1920 x 1080 | 1920 x 1080 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 2 |
| Countries | India | India | India,Sri Lanka,United Arab Emirates,Bangladesh |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Zomato - Food & Restaurants in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Zomato - Food & Restaurants’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Zomato - Food & Restaurants, you can click the app name below to view related reports.