Zombie Clash: Survival Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Zombie Clash: Survival's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Zombie Clash: Survival.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Zombie Clash: Survival
App Name : Zombie Clash: Survival
Logo：
OS : iOS
Network : Facebook,Messenger,Audience Network
Developer : Gao Zhiyuan
Publisher : Instagram,T-Rex Hunting Season 2016:Dino Hunter Survival Mission in Jurassic Island
Total creative ads during the time period : 1,299
Duration : 280
Popularity : 151,009
Check ASO Keywords of Zombie Clash: Survival
2. Zombie Clash: Survival’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Zombie Clash: Survival in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Zombie Clash: Survival in the recent period. As of 2021-03-15, among the Zombie Clash: Survival‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Zombie Clash: Survival's the proportion of networks impressions are placed like this:
Facebook's proportion is 31.49%,
Instagram's proportion is 31.48%,
Messenger's proportion is 20.94%,
Audience Network's proportion is 16.09%,
's proportion is .
In the date of 2021-03-15, Zombie Clash: Survival‘s network with the most ads is Facebook and its proportion is 26.47%.
3. Top 3 Ad Creative Analysis of Zombie Clash: Survival
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Zombie Clash: Survival. We can see some advertising trends.
Top 1 Ad Creative of Zombie Clash: Survival
Ad Details ：
Headline ：終末のサバイバル
Text ：彼らはあなたの脳を食べています!! それらを撃ち返し、回さないでください!!!!
Top 2 Ad Creative of Zombie Clash: Survival
Ad Details ：
Headline ：終末のサバイバル
Text ：彼らはあなたの脳を食べています!! それらを撃ち返し、回さないでください!!!!
Top 3 Ad Creative of Zombie Clash: Survival
Ad Details ：
Headline ：終末のサバイバル
Text ：彼らはあなたの脳を食べています!! それらを撃ち返し、回さないでください!!!!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 173 | 171 | 171 |
| Popularity | 987 | 986 | 986 |
| Dimensions | 320 x 400 | 320 x 400 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | Messenger |
| Related Ads | 1 | 1 | 1 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for Zombie Clash: Survival in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Zombie Clash: Survival's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Zombie Clash: Survival, you can click the app name below to view related reports, or you can find more info in ASOTools.