Zwift: Ride and Run Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Zwift: Ride and Run's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Zwift: Ride and Run.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Zwift: Ride and Run
App Name : Zwift: Ride and Run
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Zwift, Inc
Publisher : Facebook,Instagram,Mini Racing Adventures,Drift Mania Championship 2,Bus Simulator 2015,Motorcycle Driving 3D,Drift Mania Championship - 2,Jurassic Virtual Reality (VR)
Total creative ads during the time period : 1,139
Duration : 1,556
Popularity : 54,775
Check ASO Keywords of Zwift: Ride and Run
2. Zwift: Ride and Run’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Zwift: Ride and Run in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Zwift: Ride and Run in the recent period. As of 2021-03-14, among the Zwift: Ride and Run‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Zwift: Ride and Run's the proportion of networks impressions are placed like this:
Instagram's proportion is 33.44%,
Facebook's proportion is 33.39%,
Messenger's proportion is 33.17%,
's proportion is ,
's proportion is .
In the date of 2021-03-14, Zwift: Ride and Run‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Zwift: Ride and Run
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Zwift: Ride and Run. We can see some advertising trends.
Top 1 Ad Creative of Zwift: Ride and Run
Ad Details ：
Headline ：Běžecký Pás Insportline Incondi T6000I
Text ：Nakupujte přímo u výrobce! Máme více jak 20 let zkušeností v oblasti fitness. 💪 Rozšířená záruka 10 let, servis i doprava zdarma nebo montáž přímo u vás doma. To vše získáte při nákupu běžeckého pásu inSPORTline.
Top 2 Ad Creative of Zwift: Ride and Run
Ad Details ：
Headline ：Běžecký Pás Insportline Incondi T6000I
Text ：Nakupujte přímo u výrobce! Máme více jak 20 let zkušeností v oblasti fitness. 💪 Rozšířená záruka 10 let, servis i doprava zdarma nebo montáž přímo u vás doma. To vše získáte při nákupu běžeckého pásu inSPORTline.
Top 3 Ad Creative of Zwift: Ride and Run
Ad Details ：
Headline ：次のレベルを追いかけろ。
Text ：Zwiftで自己ベスト更新が毎日のルーティンになる。今日始めよう。#FunIsFast
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 357 | 357 | 102 |
| Popularity | 999 | 999 | 541 |
| Dimensions | 600 x 600 | 600 x 600 | 426 x 426 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | Czech,Slovak | Czech,Slovak | Japan |
| Language | NA | NA | Japanese |
Through the above analysis, we can see that the most effective channel for Zwift: Ride and Run in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Zwift: Ride and Run's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Zwift: Ride and Run, you can click the app name below to view related reports, or you can find more info in ASOTools.