Русфонд Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Русфонд's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Русфонд.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Русфонд
App Name : Русфонд
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : RUSFOND, Blagotvoritelny fond
Publisher : Instagram,Facebook
Total creative ads during the time period : 314
Duration : 351
Popularity : 17,508
Check ASO Keywords of Русфонд
2. Русфонд’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Русфонд in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Русфонд in the recent period. As of 2021-03-16, among the Русфонд‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 55.56%, Playable Ads category's proportion is 0.0%, Image category's proportion is 44.44%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Русфонд's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-16, Русфонд‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Русфонд
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Русфонд. We can see some advertising trends.
Top 1 Ad Creative of Русфонд
Ad Details ：
Headline ：Приложение фонда помощи детям "Русфонд"
Text ：Как можно помочь детям? 🙏🏻
Русфонд – один из крупнейших благотворительных фондов России. За 24 года работы фонд помощи детям помог свыше 26 000 детям. Скачивайте наше приложение, присоединяйтесь к неравнодушным людям!
Top 2 Ad Creative of Русфонд
Ad Details ：
Headline ：Приложение фонда помощи детям "Русфонд"
Text ：Как можно помочь детям? 🙏🏻
Русфонд – один из крупнейших благотворительных фондов России. За 24 года работы фонд помощи детям помог свыше 26 000 детям. Скачивайте наше приложение, присоединяйтесь к неравнодушным людям!
Top 3 Ad Creative of Русфонд
Ad Details ：
Headline ：Приложение фонда помощи детям "Русфонд"
Text ：Арианна Буката, 7 лет, Сочи, всего требуется — 342 720 ₽. Необходима реабилитация - помогут занятия на специальном велотренажере. Но он дорогой, у семьи таких денег нет, мама воспитывает дочку одна, алиментов не получает.
Девочка перенесла несколько операций, врачи спасли жизнь, но она осталась инвалидом. У девочки есть шанс улучшить качество её жизни и здоровья.
🌷
Как помочь Арианне?
Скачать приложение фонда помощи детям «Русфонд», найти ребенка из списка и сделать любое пожертвование. Каждая помощь бесценна.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 72 | 72 | 10 |
| Popularity | 211 | 211 | 71 |
| Dimensions | 426 x 240 | 426 x 240 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 2 | 2 | 1 |
| Countries | Russia | Russia | Russia |
| Language | Russian | Russian | Russian |
Through the above analysis, we can see that the most effective channel for Русфонд in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Русфонд's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Русфонд, you can click the app name below to view related reports, or you can find more info in ASOTools.