マネーフォワード ME - 人気の家計簿(かけいぼ) Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the マネーフォワード ME - 人気の家計簿(かけいぼ)'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps マネーフォワード ME - 人気の家計簿(かけいぼ).
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of マネーフォワード ME - 人気の家計簿(かけいぼ)
App Name : マネーフォワード ME - 人気の家計簿(かけいぼ)
Logo：
OS : iOS
Network : Facebook,Messenger,Audience Network
Developer : Money Forward, Inc.
Publisher : Instagram,Facebook,POTO - Photo Collage Editor,MakeupPlus - Virtual Makeup
Total creative ads during the time period : 276
Duration : 2,417
Popularity : 59,486
Check ASO Keywords of マネーフォワード ME - 人気の家計簿(かけいぼ)
2. マネーフォワード ME - 人気の家計簿(かけいぼ)’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser マネーフォワード ME - 人気の家計簿(かけいぼ) in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of マネーフォワード ME - 人気の家計簿(かけいぼ) in the recent period. As of 2021-03-15, among the マネーフォワード ME - 人気の家計簿(かけいぼ)‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 26.67%, Carousel category's proportion is 73.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, マネーフォワード ME - 人気の家計簿(かけいぼ)'s the proportion of networks impressions are placed like this:
Facebook's proportion is 33.14%,
Instagram's proportion is 25.14%,
Messenger's proportion is 21.12%,
Audience Network's proportion is 20.6%,
's proportion is .
In the date of 2021-03-15, マネーフォワード ME - 人気の家計簿(かけいぼ)‘s network with the most ads is Facebook and its proportion is 26.67%.
3. Top 3 Ad Creative Analysis of マネーフォワード ME - 人気の家計簿(かけいぼ)
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of マネーフォワード ME - 人気の家計簿(かけいぼ). We can see some advertising trends.
Top 1 Ad Creative of マネーフォワード ME - 人気の家計簿(かけいぼ)
Ad Details ：
Headline ：マネーフォワード ME - 人気の家計簿(かけいぼ)
Text ：利用者数1000万人突破の人気の家計簿アプリ！
コンビニで使った電子マネーもお買い物で使ったクレジットカードもお金の出入りをこれ1つで確認！
Top 2 Ad Creative of マネーフォワード ME - 人気の家計簿(かけいぼ)
Ad Details ：
Headline ：マネーフォワード ME - 人気の家計簿(かけいぼ)
Text ：【概要】 ◆ 無料で使える家計簿アプリ『マネーフォワード ME』 ・レシート撮影で、簡単に家計簿の入力が完了 ・手間なく簡単に「お金の見える化」ができる自動の家計簿アプリ ・収支の把握がグラフでみれる ・使い初...
Top 3 Ad Creative of マネーフォワード ME - 人気の家計簿(かけいぼ)
Ad Details ：
Headline ：マネーフォワード ME - 人気の家計簿(かけいぼ)
Text ：利用者数1100万人突破！キャッシュレス時代の今、家計簿は「紙」から「アプリ」へ。
自動で収支も資産も把握。銀行口座やクレジットカード、NISAまで連携して自分のお金を見える化しませんか？
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 175 | 175 | 127 |
| Popularity | 992 | 991 | 920 |
| Dimensions | 1200 x 628 | 1200 x 628 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for マネーフォワード ME - 人気の家計簿(かけいぼ) in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free マネーフォワード ME - 人気の家計簿(かけいぼ)'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to マネーフォワード ME - 人気の家計簿(かけいぼ), you can click the app name below to view related reports, or you can find more info in ASOTools.