what3words Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the what3words’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps what3words.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of what3words
App Name : what3words
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Audience Network
Developer : what3words
Publisher : Treehouse Table,Vegan Recipes Free,SHAREit - Transfer Share,Palco MP3,TalkU Free Calls +Free Texting +International Call,True Mobile Caller ID Locator Call Blocker,USA Weather forecast,Video Collage Maker,WomanLog Calendar
Total creative ads during the time period : 1,150
Duration : 1,020
Popularity : 159,453
2. what3words’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser what3words in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of what3words in the recent period. As of 2020-09-07, among the what3words‘s ad creative, the Html category’s proportion is 2.5%, Video category’s proportion is 2.5%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 2.5%, Carousel category’s proportion is 92.5%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, what3words’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 70.68%,
Google Ads(Admob)’s proportion is 29.32%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, what3words‘s network with the most ads is Facebook and its proportion is 90.0%.
3. Top 3 Ad Creative Analysis of what3words
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of what3words. We can see some advertising trends.
Top 1 Ad Creative of what3words
Ad Details ：
Headline ：खोज शुरू करने के लिए एप डाउनलोड करें
Text ：
Top 2 Ad Creative of what3words
Ad Details ：
Headline ：खोज शुरू करने के लिए एप डाउनलोड करें
Text ：
Top 3 Ad Creative of what3words
Ad Details ：
Headline ：اسهل طريقة لتحديد العناوين
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 274 | 273 | 304 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 400 | 224 x 400 | 224 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | South Africa,Australia,Korea,Malaysia,Mongolia,Germany,United Kingdom,Singapore,India,Saudi Arabia,Ireland,United States,New Zealand,Canada,Japan | United Kingdom,Malaysia,Japan,Singapore,Canada,Mongolia,Korea,India,United States,Saudi Arabia,Germany,Ireland,South Africa | South Africa,Australia,Korea,Germany,Mongolia,Malaysia,Singapore,India,United Kingdom,Saudi Arabia,Ireland,United States,Canada,New Zealand,Japan |
| Language | Hindi | Hindi | Arabic |
Through the above analysis, we can see that the most effective channel for what3words in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free what3words’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to what3words, you can click the app name below to view related reports.