下厨房-美食菜谱 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 下厨房-美食菜谱's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 下厨房-美食菜谱.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 下厨房-美食菜谱
App Name : 下厨房-美食菜谱
Logo：
OS : iOS
Network : 好看视频,百度,百度贴吧
Developer : 下厨房
Publisher : 百度,铃声多多,百度贴吧,戏曲多多,微鲤头条,猎豹清理大师,墨迹天气
Total creative ads during the time period : 4,412
Duration : 380
Popularity : 324,547
Check ASO Keywords of 下厨房-美食菜谱
2. 下厨房-美食菜谱’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 下厨房-美食菜谱 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 下厨房-美食菜谱 in the recent period. As of 2021-03-11, among the 下厨房-美食菜谱‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 28.21%, Playable Ads category's proportion is 0.0%, Image category's proportion is 71.79%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 下厨房-美食菜谱's the proportion of networks impressions are placed like this:
好看视频's proportion is 39.9%,
百度's proportion is 30.84%,
全民小视频's proportion is 2.58%,
爱奇艺's proportion is 0.03%,
's proportion is .
In the date of 2021-03-11, 下厨房-美食菜谱‘s network with the most ads is 好看视频 and its proportion is 34.62%.
3. Top 3 Ad Creative Analysis of 下厨房-美食菜谱
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 下厨房-美食菜谱. We can see some advertising trends.
Top 1 Ad Creative of 下厨房-美食菜谱
Ad Details ：
Headline ：同事推荐来这保养，保养99元起还享第二件半价！爽！
Text ：
Top 2 Ad Creative of 下厨房-美食菜谱
Ad Details ：
Headline ：天天斗地主
Text ：开局全是炸，这牌怎么输？
Top 3 Ad Creative of 下厨房-美食菜谱
Ad Details ：
Headline ：强力清理神器
Text ：打开这个开关，自动清理垃圾，手机快如新！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 259 | 97 | 95 |
| Popularity | 946 | 772 | 736 |
| Dimensions | 1140 x 640 | 1280 x 720 | 1280 x 720 |
| Creative Type | Image | Video | Video |
| Network | 百度 | 好看视频 | 好看视频 |
| Related Ads | 2 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 下厨房-美食菜谱 in recent advertising is 百度, and the main creative type is Image.
In conclusion: The above is a free 下厨房-美食菜谱's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 下厨房-美食菜谱, you can click the app name below to view related reports, or you can find more info in ASOTools.