儿歌点点 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 儿歌点点's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 儿歌点点.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 儿歌点点
App Name : 儿歌点点
Logo：
OS : Android
Network : 快手,今日头条,网易新闻
Developer : 北京萌宝科技有限公司
Publisher : 今日头条,騰訊視頻,极速清理大师,猎豹安全大师,腾讯新闻,汉语词典,火枪英雄,东方头条
Total creative ads during the time period : 2,371
Duration : 1,563
Popularity : 151,588
Check ASO Keywords of 儿歌点点
2. 儿歌点点’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 儿歌点点 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 儿歌点点 in the recent period. As of 2021-03-11, among the 儿歌点点‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 儿歌点点's the proportion of networks impressions are placed like this:
西瓜视频's proportion is 73.07%,
快手's proportion is 18.93%,
今日头条's proportion is 8.0%,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 儿歌点点‘s network with the most ads is 西瓜视频 and its proportion is 80.0%.
3. Top 3 Ad Creative Analysis of 儿歌点点
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 儿歌点点. We can see some advertising trends.
Top 1 Ad Creative of 儿歌点点
Ad Details ：
Headline ：儿歌点点
Text ：育儿哄娃有妙招！每天10分钟，带娃犯愁的妈妈们值得一试！
Top 2 Ad Creative of 儿歌点点
Ad Details ：
Headline ：儿歌点点
Text ：哄娃神器，宝宝超爱听！跟着儿歌一起唱唱跳跳好快乐~
Top 3 Ad Creative of 儿歌点点
Ad Details ：
Headline ：免费中英文儿歌，早教好帮手！
Text ：免费热门儿歌动画，孩子爱学的英语！妈妈放心之选！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 108 | 269 | 179 |
| Popularity | 825 | 763 | 746 |
| Dimensions | 864 x 486 | 1280 x 720 | 1280 x 720 |
| Creative Type | Video | Video | Image |
| Network | 火山小视频 | ||
| Related Ads | 1 | 4 | 2 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 儿歌点点 in recent advertising is , and the main creative type is Video.
In conclusion: The above is a free 儿歌点点's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 儿歌点点, you can click the app name below to view related reports, or you can find more info in ASOTools.