全民健走 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 全民健走's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 全民健走.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 全民健走
App Name : 全民健走
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,头条穿山甲,今日头条
Developer : 魔力红（深圳）网络科技有限公司
Publisher : 今日头条,糗事百科,成语消消消,熊猫四川麻将,火山直播,成语消消消,数字华容道,Bubble Shooter
Total creative ads during the time period : 3,700
Duration : 311
Popularity : 228,002
Check ASO Keywords of 全民健走
2. 全民健走’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 全民健走 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 全民健走 in the recent period. As of 2021-03-11, among the 全民健走‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 25.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 75.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 全民健走's the proportion of networks impressions are placed like this:
头条穿山甲's proportion is 79.74%,
快手's proportion is 20.26%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 全民健走‘s network with the most ads is 头条穿山甲 and its proportion is 75.0%.
3. Top 3 Ad Creative Analysis of 全民健走
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 全民健走. We can see some advertising trends.
Top 1 Ad Creative of 全民健走
Ad Details ：
Headline ：每天1000步，用步数赚零花钱，走得越多赚得越多！
Text ：
Top 2 Ad Creative of 全民健走
Ad Details ：
Headline ：别浪费每天的走路步数，步数换红包，0.5元可提现！
Text ：
Top 3 Ad Creative of 全民健走
Ad Details ：
Headline ：本地走路赚钱，0.5元即可提现，秒到账！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 175 | 145 | 142 |
| Popularity | 982 | 948 | 942 |
| Dimensions | 1280 x 720 | 720 x 1280 | 360 x 640 |
| Creative Type | Video | Video | Video |
| Network | 抖音短视频 | 抖音短视频 | 抖音短视频 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 全民健走 in recent advertising is 抖音短视频, and the main creative type is Video.
In conclusion: The above is a free 全民健走's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 全民健走, you can click the app name below to view related reports, or you can find more info in ASOTools.