冰冻骑士 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 冰冻骑士's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 冰冻骑士.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 冰冻骑士
App Name : 冰冻骑士
Logo：
OS : Android
Network : 头条穿山甲,爱奇艺
Developer : 飞鸟与鱼
Publisher : 愛奇藝(手機舊版)–熱播連續劇線上看
Total creative ads during the time period : 208
Duration : 35
Popularity : 11,016
Check ASO Keywords of 冰冻骑士
2. 冰冻骑士’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 冰冻骑士 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 冰冻骑士 in the recent period. As of 2021-03-10, among the 冰冻骑士‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, 冰冻骑士's the proportion of networks impressions are placed like this:
头条穿山甲's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-10, 冰冻骑士‘s network with the most ads is 头条穿山甲 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 冰冻骑士
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 冰冻骑士. We can see some advertising trends.
Top 1 Ad Creative of 冰冻骑士
Ad Details ：
Headline ：老婆半夜偷偷在被窝里玩的小游戏！
Text ：老婆半夜偷偷在被窝里玩的小游戏！
Top 2 Ad Creative of 冰冻骑士
Ad Details ：
Headline ：老婆半夜偷偷在被窝里玩的小游戏！
Text ：老婆半夜偷偷在被窝里玩的小游戏！
Top 3 Ad Creative of 冰冻骑士
Ad Details ：
Headline ：老婆半夜偷偷在被窝里玩的小游戏！
Text ：老婆半夜偷偷在被窝里玩的小游戏！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 27 | 26 | 26 |
| Popularity | 131 | 127 | 127 |
| Dimensions | 1080 x 1920 | 1080 x 1920 | 1080 x 1920 |
| Creative Type | Image | Image | Image |
| Network | 头条穿山甲 | 头条穿山甲 | 头条穿山甲 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 冰冻骑士 in recent advertising is 头条穿山甲, and the main creative type is Image.
In conclusion: The above is a free 冰冻骑士's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 冰冻骑士, you can click the app name below to view related reports, or you can find more info in ASOTools.