及时天气 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 及时天气's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 及时天气.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 及时天气
App Name : 及时天气
Logo：
OS : Android
Network : 今日头条,快手,西瓜视频
Developer : 广州花蝴碟网络科技有限公司
Publisher : 今日头条,开心跳一跳,极速清理管家轻量版,西瓜视频,火山直播,天天快报-年度成长最快的个性阅读智能推荐资讯软件,成语消消消,成语消消消
Total creative ads during the time period : 392
Duration : 163
Popularity : 20,898
Check ASO Keywords of 及时天气
2. 及时天气’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 及时天气 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 及时天气 in the recent period. As of 2021-03-11, among the 及时天气‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 及时天气's the proportion of networks impressions are placed like this:
西瓜视频's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 及时天气‘s network with the most ads is 西瓜视频 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 及时天气
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 及时天气. We can see some advertising trends.
Top 1 Ad Creative of 及时天气
Ad Details ：
Headline ：本区精准天气预报，每五分钟更新一次，语音播报，真实！
Text ：
Top 2 Ad Creative of 及时天气
Ad Details ：
Headline ：本区精准天气预报，每五分钟更新一次，语音播报，真实！
Text ：
Top 3 Ad Creative of 及时天气
Ad Details ：
Headline ：温度飘忽不定？用及时天气，一款精确到分钟级的天气预报
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 52 | 47 | 22 |
| Popularity | 287 | 250 | 110 |
| Dimensions | 360 x 640 | 360 x 640 | 720 x 1280 |
| Creative Type | Video | Video | Video |
| Network | 西瓜视频 | 抖音短视频 | 快手 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 及时天气 in recent advertising is 西瓜视频, and the main creative type is Video.
In conclusion: The above is a free 及时天气's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 及时天气, you can click the app name below to view related reports, or you can find more info in ASOTools.