叽里呱啦 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 叽里呱啦's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 叽里呱啦.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 叽里呱啦
App Name : 叽里呱啦
Logo：
OS : Android
Network : 爱奇艺,腾讯社交广告（广点通）,今日头条
Developer : 承承网络科技(上海)有限公司
Publisher : 愛奇藝(手機舊版)–熱播連續劇線上看,糗事百科,天天快报-年度成长最快的个性阅读智能推荐资讯软件,啪啪旅行,斗图神器,騰訊視頻,成语消消消
Total creative ads during the time period : 729
Duration : 1,184
Popularity : 46,393
Check ASO Keywords of 叽里呱啦
2. 叽里呱啦’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 叽里呱啦 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 叽里呱啦 in the recent period. As of 2021-03-11, among the 叽里呱啦‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 22.22%, Playable Ads category's proportion is 0.0%, Image category's proportion is 77.78%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 叽里呱啦's the proportion of networks impressions are placed like this:
爱奇艺's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 叽里呱啦‘s network with the most ads is 爱奇艺 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 叽里呱啦
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 叽里呱啦. We can see some advertising trends.
Top 1 Ad Creative of 叽里呱啦
Ad Details ：
Headline ：4岁宝宝竟然认识这么多单词！
Text ：
Top 2 Ad Creative of 叽里呱啦
Ad Details ：
Headline ：4岁宝宝竟然认识这么多单词！
Text ：
Top 3 Ad Creative of 叽里呱啦
Ad Details ：
Headline ：原来宝宝的英语应该这么学！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 87 | 84 | 60 |
| Popularity | 704 | 672 | 403 |
| Dimensions | 600 x 300 | 600 x 300 | 480 x 360 |
| Creative Type | Image | Image | Image |
| Network | 爱奇艺 | 爱奇艺 | 爱奇艺 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 叽里呱啦 in recent advertising is 爱奇艺, and the main creative type is Image.
In conclusion: The above is a free 叽里呱啦's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 叽里呱啦, you can click the app name below to view related reports, or you can find more info in ASOTools.