天天天气 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 天天天气's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 天天天气.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 天天天气
App Name : 天天天气
Logo：
OS : Android
Network : 今日头条,头条穿山甲,西瓜视频
Developer : 曲水好融车网络科技有限公司
Publisher : 一点资讯：为你私人定制的资讯客户端,今日头条,365清理大师,西瓜视频,安全勇士,中华万年历,360手机助手,抖音短视频,扎堆小说
Total creative ads during the time period : 766
Duration : 112
Popularity : 40,381
Check ASO Keywords of 天天天气
2. 天天天气’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 天天天气 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 天天天气 in the recent period. As of 2021-03-11, among the 天天天气‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 75.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 25.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 天天天气's the proportion of networks impressions are placed like this:
头条穿山甲's proportion is 81.69%,
今日头条's proportion is 9.26%,
西瓜视频's proportion is 9.05%,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 天天天气‘s network with the most ads is 今日头条 and its proportion is 37.5%.
3. Top 3 Ad Creative Analysis of 天天天气
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 天天天气. We can see some advertising trends.
Top 1 Ad Creative of 天天天气
Ad Details ：
Headline ：本区天气预报今日精准预报几点几分下雨
Text ：
Top 2 Ad Creative of 天天天气
Ad Details ：
Headline ：本区天气预报今日精准预报几点几分下雨
Text ：
Top 3 Ad Creative of 天天天气
Ad Details ：
Headline ：天天天气
Text ：天气预报
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 60 | 60 | 40 |
| Popularity | 361 | 360 | 216 |
| Dimensions | 720 x 1280 | 720 x 1280 | 540 x 960 |
| Creative Type | Video | Video | Video |
| Network | 火山小视频 | 抖音短视频 | 西瓜视频 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 天天天气 in recent advertising is 火山小视频, and the main creative type is Video.
In conclusion: The above is a free 天天天气's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 天天天气, you can click the app name below to view related reports, or you can find more info in ASOTools.