天涯明月刀 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 天涯明月刀's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 天涯明月刀.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 天涯明月刀
App Name : 天涯明月刀
Logo：
OS : iOS
Network : 腾讯社交广告（广点通）,百度,哔哩哔哩
Developer : 天涯明月刀手游-SNK-IOS-10
Publisher : 百度,快报-腾讯兴趣阅读平台,騰訊視頻,天天快报-年度成长最快的个性阅读智能推荐资讯软件,东方头条-个性化新闻阅读平台,我想当皇上
Total creative ads during the time period : 4,027
Duration : 165
Popularity : 299,936
Check ASO Keywords of 天涯明月刀
2. 天涯明月刀’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 天涯明月刀 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 天涯明月刀 in the recent period. As of 2021-03-11, among the 天涯明月刀‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 36.36%, Playable Ads category's proportion is 0.0%, Image category's proportion is 63.64%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 天涯明月刀's the proportion of networks impressions are placed like this:
哔哩哔哩's proportion is 96.73%,
百度's proportion is 0.25%,
快手's proportion is 0.12%,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 天涯明月刀‘s network with the most ads is 哔哩哔哩 and its proportion is 45.45%.
3. Top 3 Ad Creative Analysis of 天涯明月刀
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 天涯明月刀. We can see some advertising trends.
Top 1 Ad Creative of 天涯明月刀
Ad Details ：
Headline ：堪比端游的画面表现是怎样的？
Text ：立即下载
Top 2 Ad Creative of 天涯明月刀
Ad Details ：
Headline ：你心动的每一刻，都是天涯
Text ：立即下载
Top 3 Ad Creative of 天涯明月刀
Ad Details ：
Headline ：什么！捏脸那么自由！我都捏了4小时啦
Text ：立即下载
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 125 | 125 | 115 |
| Popularity | 924 | 922 | 892 |
| Dimensions | 640 x 400 | 320 x 200 | 320 x 200 |
| Creative Type | Image | Image | Image |
| Network | 哔哩哔哩 | 哔哩哔哩 | 哔哩哔哩 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 天涯明月刀 in recent advertising is 哔哩哔哩, and the main creative type is Image.
In conclusion: The above is a free 天涯明月刀's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 天涯明月刀, you can click the app name below to view related reports, or you can find more info in ASOTools.