天眼查 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 天眼查's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 天眼查.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 天眼查
App Name : 天眼查
Logo：
OS : Android
Network : 今日头条,百度,西瓜视频
Developer : 北京金堤科技有限公司
Publisher : 东方头条-个性化新闻阅读平台,糗事百科,秀来电,天天快报-年度成长最快的个性阅读智能推荐资讯软件,iFeng News-International News
Total creative ads during the time period : 2,759
Duration : 1,475
Popularity : 209,030
Check ASO Keywords of 天眼查
2. 天眼查’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 天眼查 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 天眼查 in the recent period. As of 2021-03-11, among the 天眼查‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 天眼查's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 43.53%,
百度's proportion is 11.7%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 天眼查‘s network with the most ads is 百度 and its proportion is 30.0%.
3. Top 3 Ad Creative Analysis of 天眼查
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 天眼查. We can see some advertising trends.
Top 1 Ad Creative of 天眼查
Ad Details ：
Headline ：避免那些不靠谱的信息，查企业就用天眼查。
Text ：
Top 2 Ad Creative of 天眼查
Ad Details ：
Headline ：查公司，查老板，查关系，随时随地都能查！
Text ：
Top 3 Ad Creative of 天眼查
Ad Details ：
Headline ：使用天眼查，查询企业信息，让你更放心！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 251 | 239 | 227 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 480 x 320 | 480 x 320 | 480 x 320 |
| Creative Type | Image | Image | Image |
| Network | 一点资讯 | 一点资讯 | 一点资讯 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 天眼查 in recent advertising is 一点资讯, and the main creative type is Image.
In conclusion: The above is a free 天眼查's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 天眼查, you can click the app name below to view related reports, or you can find more info in ASOTools.