france.tv : direct et replay Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the france.tv : direct et replay's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps france.tv : direct et replay.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of france.tv : direct et replay
App Name : france.tv : direct et replay
Logo：
OS : iOS
Network : Facebook,Instagram,Google Ads(Admob)
Developer : France Télévisions
Publisher : Facebook,Instagram,Ameba,喜马拉雅FM（听书社区）电台有声小说相声评书,SoundTube Free Music Player,Abs workout 7 minutes
Total creative ads during the time period : 1,097
Duration : 969
Popularity : 94,431
Check ASO Keywords of france.tv : direct et replay
2. france.tv : direct et replay’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser france.tv : direct et replay in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of france.tv : direct et replay in the recent period. As of 2021-03-16, among the france.tv : direct et replay‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, france.tv : direct et replay's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, france.tv : direct et replay‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of france.tv : direct et replay
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of france.tv : direct et replay. We can see some advertising trends.
Top 1 Ad Creative of france.tv : direct et replay
Ad Details ：
Headline ：Tous vos programmes à portée de main
Text ：➡️ Séries, documentaires, magazines... toutes vos vidéos en direct et replay sur l'application france.tv 😍
Top 2 Ad Creative of france.tv : direct et replay
Ad Details ：
Headline ：Tous vos programmes à portée de main
Text ：➡️ Séries, documentaires, magazines... toutes vos vidéos en direct et replay sur l'application france.tv 😍
Top 3 Ad Creative of france.tv : direct et replay
Ad Details ：
Headline ：Tous vos programmes à portée de main
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 239 | 239 | 228 |
| Popularity | 999 | 999 | 998 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | France | France | France |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for france.tv : direct et replay in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free france.tv : direct et replay's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to france.tv : direct et replay, you can click the app name below to view related reports, or you can find more info in ASOTools.