好美天气 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 好美天气's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 好美天气.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 好美天气
App Name : 好美天气
Logo：
OS : Android
Network : 头条穿山甲,今日头条,西瓜视频
Developer : 上海嵩沃网络科技有限公司
Publisher : 今日头条,百度,爱计步,百度,焕彩桌面,Mars Security,西瓜视频
Total creative ads during the time period : 958
Duration : 92
Popularity : 50,174
Check ASO Keywords of 好美天气
2. 好美天气’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 好美天气 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 好美天气 in the recent period. As of 2021-03-11, among the 好美天气‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 90.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 10.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 好美天气's the proportion of networks impressions are placed like this:
西瓜视频's proportion is 95.47%,
今日头条's proportion is 4.53%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 好美天气‘s network with the most ads is 西瓜视频 and its proportion is 70.0%.
3. Top 3 Ad Creative Analysis of 好美天气
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 好美天气. We can see some advertising trends.
Top 1 Ad Creative of 好美天气
Ad Details ：
Headline ：昌邑未来15天天气，精准预报几点几分下雨，下载查看
Text ：昌邑未来15天天气，精准预报几点几分下雨，下载查看
Top 2 Ad Creative of 好美天气
Ad Details ：
Headline ：西安未来15天天气 语音精确播报 实时更新 查看未来15日天气
Text ：西安未来15天天气 语音精确播报 实时更新 查看未来15日天气
Top 3 Ad Creative of 好美天气
Ad Details ：
Headline ：江津未来15天天气预报，分钟级预测天气变化，快来看看
Text ：江津未来15天天气预报，分钟级预测天气变化，快来看看
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 46 | 49 | 42 |
| Popularity | 130 | 122 | 117 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1280 x 720 |
| Creative Type | Image | Image | Image |
| Network | 头条穿山甲 | 头条穿山甲 | 头条穿山甲 |
| Related Ads | 2 | 3 | 2 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 好美天气 in recent advertising is 头条穿山甲, and the main creative type is Image.
In conclusion: The above is a free 好美天气's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 好美天气, you can click the app name below to view related reports, or you can find more info in ASOTools.