婚礼纪 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 婚礼纪's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 婚礼纪.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 婚礼纪
App Name : 婚礼纪
Logo：
OS : Android
Network : 今日头条,网易新闻,西瓜视频
Developer : 杭州火烧云科技有限公司
Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,今日头条,周公解梦,火枪英雄,中华万年历,今日影视大全,中青看点,懂球帝 - 足球迷神器（足球、直播、体育、足彩、足球比分）,喜马拉雅FM
Total creative ads during the time period : 1,636
Duration : 1,567
Popularity : 103,115
Check ASO Keywords of 婚礼纪
2. 婚礼纪’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 婚礼纪 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 婚礼纪 in the recent period. As of 2021-03-11, among the 婚礼纪‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 婚礼纪's the proportion of networks impressions are placed like this:
西瓜视频's proportion is 94.62%,
今日头条's proportion is 5.38%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 婚礼纪‘s network with the most ads is 西瓜视频 and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of 婚礼纪
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 婚礼纪. We can see some advertising trends.
Top 1 Ad Creative of 婚礼纪
Ad Details ：
Headline ：婚礼纪
Text ：廊坊订婚宴不先看看这个就亏大了！
Top 2 Ad Creative of 婚礼纪
Ad Details ：
Headline ：铁皮石斛竟能治疗这么多病!难怪那么多人喜欢它
Text ：铁皮石斛竟能治疗这么多病!难怪那么多人喜欢它
Top 3 Ad Creative of 婚礼纪
Ad Details ：
Headline ：婚礼纪
Text ：超美婚纱一键在线试穿，还能发给朋友，你也试试！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 414 | 221 | 3 |
| Popularity | 999 | 955 | 899 |
| Dimensions | 280 x 200 | 720 x 1280 | |
| Creative Type | Image | Image | Video |
| Network | 今日头条 | 百度 | 火山小视频 |
| Related Ads | 1 | 3 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 婚礼纪 in recent advertising is 今日头条, and the main creative type is Image.
In conclusion: The above is a free 婚礼纪's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 婚礼纪, you can click the app name below to view related reports, or you can find more info in ASOTools.